For the past two decades, ANDERSON Advertising has been dedicated to crafting campaigns that drive real results. As we celebrate our 20th anniversary, we reflect on the innovative strategies and impactful collaborations that have defined our success. These 20 standout projects demonstrate our commitment to creativity, strategic thinking, and measurable impact across a diverse range of industries.
Adrian Fontes | Secretary of State Campaign
Adrian Fontes partnered with ANDERSON to develop a strategic political campaign that would resonate with voters, with a particular focus on Latino audiences across Arizona. Our approach positioned him as the ideal candidate for Secretary of State, ultimately leading to a decisive win in the race.
What We Did
ANDERSON crafted a targeted messaging strategy that emphasized key issues critical to voters, utilizing a mix of media channels to maximize outreach. We leveraged compelling creative, focused ads, and community engagement, building strong name recognition while showcasing Adrian’s commitment to integrity, transparency, and accessibility. Messaging was tailored to connect with Latino communities statewide, ensuring cultural relevance and resonance with this key demographic.
Results: The campaign secured 1,320,619 votes, leading to a 5-point margin of victory and proving the effectiveness of strategic messaging in driving voter support and engagement.
ANDERSON | Brand Refresh
To stay competitive in a crowded market, ANDERSON embarked on a brand refresh to revitalize our agency’s presence and further strengthen our identity.
What We Did
We overhauled our branding efforts to modernize our image, creating a more dynamic and cohesive presence across digital and social channels. The refreshed brand messaging emphasized our creative expertise and commitment to delivering results for clients.
Results: The brand refresh achieved 81,351 impressions, resulting in a 74% increase in engagements, reinforcing our brand identity and positioning us as leaders in the industry.
Arizona Coyotes | Join the Hunt
The Arizona Coyotes, a professional ice hockey team based in Glendale, Arizona, partnered with ANDERSON to develop a high-impact sports marketing campaign to drive ticket sales and enhance fan engagement.
What We Did
ANDERSON created the “Join the Hunt” campaign, leveraging a mix of dynamic messaging, targeted digital media, and engaging fan experiences to generate excitement around the Coyotes’ season. One unique challenge was the NHL players were on strike, so we couldn’t use any players’ likeness. We developed a series of illustrated characters to represent the players “On the Hunt” The campaign focused on connecting with local hockey fans while driving ticket purchases through compelling calls to action, captivating visuals, and promotions that resonated with the target audience.
Results: The campaign successfully drove a 15% increase in ticket sales, demonstrating the effectiveness of sports marketing in amplifying fan enthusiasm and boosting revenue through strategic campaign execution.
Arizona Craft Brewers Guild | Strong Beer Fest
The Arizona Craft Brewers Guild’s Strong Beer Fest celebrates Arizona’s craft beer scene, showcasing a diverse selection of brews from local breweries. ANDERSON was tasked with developing a data-driven marketing strategy to boost attendance and drive revenue for this popular event.
What We Did
Using data insights, ANDERSON created a targeted marketing campaign that reached beer enthusiasts across multiple channels. The campaign focused on engaging the local community with compelling messaging and calls to action, highlighting the festival’s unique offerings, including rare and special beers. Strategic media buys and promotional partnerships helped build excitement and generate ticket sales for the event.
Results: The campaign delivered $230,000 in revenue and achieved a 144% ROI, demonstrating the data-driven approach’s effectiveness in driving attendance and revenue for the event.
Arizona Department of Forestry & Fire Management | Fall Canopy Campaign
The Arizona Department of Forestry and Fire Management (DFFM) partnered with ANDERSON to develop a campaign highlighting the benefits of trees and green spaces across Arizona. The goal was to educate the public on the importance of increasing and maintaining tree canopy coverage and its role in creating healthy communities.
What We Did
The ANDERSON team leveraged our expertise in strategy, account planning, digital media, and creativity to ensure our campaign educated the public and debunked common myths about tree care. People often assume they know the best ways to care for green spaces, so setting the record straight was key. Learn more about the fall canopy campaign in our case study here.
Results: Our efforts achieved 46.3 million paid media impressions, helping to raise awareness for vital environmental conservation efforts.
Arizona Science Center | FY24 Branding & Media Impact Review
ANDERSON worked with the Arizona Science Center to optimize its paid media strategy for FY24 to boost ticket sales and drive awareness for its dynamic range of exhibits and events.
What We Did
Through a comprehensive media strategy, ANDERSON identified high-impact opportunities for paid placements, carefully targeting audiences with the right messaging at the right time. Leveraging data insights and audience analysis, we optimized the media buy to ensure maximum reach and engagement while continuously refining the approach based on performance metrics.
Results: The campaign delivered a 42% ROI, generating $183,627 in ticket purchase value and proving the success of well-optimized media placements in driving significant revenue and attendance.
Arizona Science Center | Survival of the Slowest
Arizona Science Center is a premier educational destination known for its hands-on exhibits and immersive learning experiences. The “Survival of the Slowest” exhibit, featuring fascinating creatures like sloths and hedgehogs, was the focus of a targeted marketing campaign developed by ANDERSON to drive awareness, engagement, and ticket sales.
What We Did
ANDERSON highlighted the unique animals featured in the exhibit, using playful messaging and engaging content to entice families and individuals to visit. To maximize reach and frequency, a strategic media plan ran across various channels with increased ad spend during peak times, like spring and summer breaks. The campaign aimed to generate buzz around the exhibit while educating audiences on these animals’ slow yet fascinating survival techniques.
Results: The campaign generated $32,616 in total revenue from ticket sales, with 420 tickets purchased. The campaign drove over 25 million impressions, resulting in a 56% increase in total conversions and 47,140 sessions to the landing page, where users engaged with additional content.
City of Goodyear | 2023 Spring Training Campaign
To elevate Goodyear as a top destination for baseball fans and tourists alike, ANDERSON developed a dynamic Spring Training campaign that showcased the fan experience at Goodyear Ballpark and promoted the area’s other attractions, including resorts, golf, outdoor adventures, and dining. The campaign also implemented a strategic approach to expand reach and increase demand from the Cleveland and Cincinnati markets and beyond, targeting additional key areas to maximize visibility and drive interest in Goodyear as a prime Spring Training destination.
What We Did
The campaign creatively captured the excitement surrounding the Cleveland Guardians and Cincinnati Reds Spring Training at Goodyear Ballpark while also celebrating the ballpark’s 15th anniversary. To inspire fan engagement and tourism to the area, we emphasized Goodyear as a complete destination, offering more than just baseball.
Results: The campaign delivered 7.7 million impressions, a 75% year-over-year (YoY) increase. Paid media traffic surged by 16,311% YoY, while total clicks reached 18,859—a 3,232% YoY rise. Video views totaled 1,131,882, with a 54% completion rate, reflecting 3% YoY growth. Attendance at Goodyear Ballpark for Spring Training increased by 13% YoY. Website traffic to Goodyear Ballpark grew by 131%, generating 7,317 paid social engagements and 4,796 website sessions on Visit Goodyear.
City of Tolleson | Brand Development
The City of Tolleson approached ANDERSON to develop a tourism branding identity that would capture its rich cultural heritage and welcoming atmosphere, elevating its status as a must-visit destination.
What We Did
Working closely with city leaders, ANDERSON conducted a deep dive into the city’s offerings and crafted a comprehensive tourism branding strategy. The campaign centered around the city’s Latino heritage, vibrant street festivals, and unique experiences, resulting in the tagline “Celebrate Tolleson,” inviting visitors to immerse themselves in the community’s warmth and culture.
Results: The campaign earned Best of Show at the AMA Spectrum Awards, highlighting excellence in municipal branding and identity development, and successfully positioned Tolleson as a vibrant and welcoming destination.
Desert Financial | Public Relations
Desert Financial, Arizona’s largest and most trusted local credit union, has served its community for over 84 years. With more than $8.2 billion in assets, over 400,000 members, and 46 branch locations across the state, Desert Financial is committed to providing excellent service, innovative products, and giving back to the community. In 2023 alone, Desert Financial members received $16 in dividends through the Member Giveback Bonus.
In 2022, ANDERSON developed a comprehensive annual public relations plan to position Desert Financial as the leading financial expert and service provider for Arizona consumers. The plan aimed to maximize media exposure, leverage local and financial industry influencers, and engage with key community events and sponsorships.
What We Did
ANDERSON created a detailed public relations calendar to identify key media opportunities and monthly award nominations. This included pitching 1–2 stories or contributing articles to Arizona news media, promoting Desert Financial’s expertise through educational blog posts, and leveraging industry events to position Desert Financial experts as go-to sources. Additionally, ANDERSON collaborated with local influencers to promote membership benefits and secured high-visibility sponsorships for community events and sports teams. The entire campaign focused on reinforcing Desert Financial’s reputation as a trusted community leader and expert in the financial industry.
Results: The public relations campaign achieved over 10 billion total impressions, with $17.2 million in earned ad equivalency dollars. The results broke down as follows:
- General Coverage: 961,416,621 impressions, resulting in $1.26 million in ad equivalency dollars.
- Sponsorship Coverage: 775,362,719 impressions, generating $69,736 in ad equivalency dollars.
- Arena Coverage: 8,494,462,856 impressions, leading to $15.9 million in ad equivalency dollars.
These results significantly boosted Desert Financial’s brand recognition and trust, demonstrating the power of strategic public relations in amplifying a brand’s voice and reinforcing its position in the marketplace.
Desert Financial | School’s Out Super Bowl Spot
Desert Financial, formerly Desert Schools Credit Union, partnered with ANDERSON to announce its rebrand in a bold and high-profile way. With a rich history of serving Arizona since 1939, the company needed a memorable campaign to reveal the new name while maintaining its strong community ties. The “Schools” part of the previous name had become an obstacle to attracting new memberships, particularly among younger audiences and non-educational sectors.
To address this, ANDERSON crafted a strategic campaign to reposition Desert Financial as a modern, inclusive financial institution for all Arizonans. Utilizing the agency’s vast relationships in the entertainment industry, ANDERSON secured the rights to the song “School’s Out” and engaged Alice Cooper to star in the spot, creating an impactful and memorable reveal that resonated with a broad audience.
What We Did
The ANDERSON team developed a comprehensive strategy, including media planning, digital efforts, creative direction, and public relations outreach. Recognizing the scale of the name change, we decided to use the Super Bowl as the campaign’s centerpiece. Featuring rock legend Alice Cooper singing “School’s Out for the Summer,” the campaign effectively captured the essence of the name shift while appealing to a broad audience. We created TV, radio, print, OOH, and digital ads strategically timed and placed to maximize visibility. Additionally, we supported the campaign with a press conference and a “Year of Giving” initiative, which included community events and contests to further engage the public.
Results: The campaign generated 2.9 million paid media impressions and 1.6 million impressions from NBC Super Bowl programming. Digital efforts also saw 1.3 million impressions across Facebook and YouTube. Most importantly, the campaign led to a 16.4% increase in new accounts, demonstrating the power of broadcast advertising in driving brand awareness and business growth.
Harkins Theatres | Immersive Digital Takeovers
Harkins Theatres, the 7th largest movie theatre chain in North America and the largest family-owned chain in the U.S. has been a valued client of ANDERSON’s since the agency’s founding in 2005. With a rich history spanning over 90 years, Harkins operates 35 theatres and 487 screens across Arizona, California, Colorado, and Oklahoma. When Harkins sought a dynamic way to promote blockbuster movie releases, they turned to ANDERSON for a creative, innovative approach to enhance the moviegoing experience.
Harkins is an industry leader in utilizing high-profile, uniquely sized video screens in its lobbies to promote upcoming releases, events, and concessions. ANDERSON leveraged this unique asset by creating immersive digital takeovers that captured the attention of moviegoers, enhancing their experience while effectively driving excitement for new films and offerings.
What We Did
ANDERSON collaborated with Harkins Theatres to develop a “Digital Takeover” experience. This immersive campaign transformed the entire theatre space—lobby, hallways, and surrounding areas—into a dynamic showcase for featured films. The experience utilized a variety of digital assets provided by movie studios, including trailer files, layered posters, and 3D animations, which ANDERSON used to create captivating custom graphics for Harkins’ digital displays. This included two massive 60-foot-high digital wall scrolls, an 80” LCD screen in the lobby, and digital posters lining the hallways.
Through synchronized animations, immersive surround sound, and energetic lighting sequences, the Digital Takeover turned static movie promotions into a vibrant, fully immersive experience. Moviegoers were surrounded by the characters and world of the featured film, creating an exciting atmosphere that amplified the anticipation for upcoming releases.
Results: The Digital Takeovers became a defining feature of Harkins Theatres, setting them apart from competitors and reinforcing their reputation as the Ultimate Moviegoing Experience. These immersive campaigns have significantly enhanced the pre-movie atmosphere and generated increased engagement from film enthusiasts, further cementing Harkins as a leader in movie theatre innovation.
High Street | Brand Refresh
High Street, a premier lifestyle destination in North Phoenix, offers a vibrant mix of shopping, dining, entertainment, and nightlife. With a unique blend of upscale retailers, trendy restaurants, and live entertainment venues, High Street stands as a dynamic hub for both locals and visitors. As competition in the area increased, High Street sought ANDERSON’s help to refresh its brand, elevate its image, and position itself as the top choice for those seeking an exceptional all-in-one experience in the heart of North Phoenix.
What We Did
ANDERSON developed a dynamic brand strategy and creative approach, highlighting the endless options at High Street by showcasing two experiences at a time. We used engaging visuals and messaging to emphasize that visitors could seamlessly hop from one activity to the next without moving their car, encapsulating the center’s unique ability to provide diverse, fun-filled experiences. A robust media blitz helped bring attention to the new look, the redesigned website, and the variety of offerings, ensuring the campaign resonated with the target audience.
Results: The campaign increased online traffic by 77%, successfully positioning the High Street as a premier entertainment destination and driving awareness and foot traffic.
HUSS Brewing Co. | Arizona Ranch Water
Huss Brewing Co., one of Arizona’s largest independent brewers, decided to enter the hard seltzer market with a local twist. After identifying Ranch Water as a popular beverage in West Texas, Huss developed their Arizona-centric version of this lime-inspired seltzer. The goal was to create an immediate emotional connection with consumers by evoking the feeling of enjoying a refreshing drink at the local “watering hole.” The campaign focused less on educating the public about the drink itself and more on the experience it provided.
What We Did
ANDERSON worked with Huss Brewing Co. to develop a brand awareness campaign that would introduce Arizona Ranch Water to the local market. We crafted a media strategy that emphasized the refreshing feeling of the beverage, avoiding an overly educational approach. The campaign was designed to target a broad audience and build excitement around the product, ensuring that it resonated with Arizonans who were familiar with the laid-back, refreshing vibe of Ranch Water.
Results: The campaign secured 9.3 million total impressions, elevating brand awareness for Arizona Ranch Water. This included over 6 million OOH impressions, more than 2 million digital impressions, and a 0.65% CTR across all digital channels. The campaign also garnered 153,646 video views, with a 75% aggregate average video completion rate, and drove 8,321 sessions to findhussbeer.com.
Make-A-Wish Arizona | 2016 Wish Ball
The 2016 Wish Ball, hosted by Make-A-Wish Arizona, aimed to raise funds to grant wishes for children with critical illnesses. ANDERSON supported the fundraising efforts through strategic marketing and event promotion.
What We Did
ANDERSON developed a comprehensive marketing campaign to increase awareness and drive ticket sales for the event. This included leveraging social media, email marketing, and media partnerships to amplify the cause and highlight the impact of the event. Additionally, we worked closely with Make-A-Wish Arizona to craft compelling messaging that connected emotionally with potential donors.
Results: The campaign raised $1.6 million, granting over 160 life-changing wishes for children, and demonstrating the power of cause-driven fundraising efforts.
Mayo Clinic | Accessibility Campaign
Mayo Clinic partnered with ANDERSON to enhance accessibility and ensure that critical healthcare resources were easily accessible to all patients, especially those facing barriers to healthcare access.
What We Did
The ANDERSON team focused on developing a strategic digital campaign that improved the user experience and ensured that Mayo Clinic’s resources were accessible to a wider audience. We crafted a seamless digital experience with clear messaging, enhanced site navigation, and targeted outreach to ensure the campaign reached individuals who would benefit most from Mayo Clinic’s services. Through a combination of SEO optimization, paid media, and user-friendly web design, we aimed to make healthcare information and services more readily available.
Results: The campaign resulted in a 40% increase in site traffic, ensuring more patients could access critical healthcare resources. Additionally, there was a 30% increase in practice appointments, further supporting Mayo Clinic’s mission to make healthcare more accessible and connecting more patients with the care they needed.
North Country Healthcare | Chew What You Love
North Country Healthcare partnered with ANDERSON to promote the Chew What You Love initiative, aimed at improving healthcare access through strategic messaging. The campaign aimed to raise awareness and drive engagement with North Country Healthcare’s services, mainly focusing on dental health and accessible care.
What We Did
ANDERSON utilized a targeted approach with customized messaging to resonate with the local community and encourage individuals to take action. We ensured the campaign reached the right audience at the right time through a combination of paid media efforts, digital strategies, and creative assets. The messaging highlighted the importance of dental health while also emphasizing North Country Healthcare’s commitment to accessible, quality care.
Results: The campaign delivered a 290% ROI from paid media efforts and resulted in a 159% increase in appointment request forms, significantly improving healthcare access through strategic messaging.
Oregano’s | Precision Marketing for Increased Foot Traffic
Oregano’s Italian Bistro partnered with ANDERSON to develop a precision-targeted campaign aimed at increasing foot traffic and sales. By leveraging strategic audience insights and optimizing messaging for specific customer segments, the campaign helped Oregano’s stand out in the competitive restaurant industry and drive business growth.
To validate the impact of the campaign, we implemented a tracking mechanism that monitored mobile devices exposed to the ads and later detected visits to Oregano’s locations. This approach ensured accurate attribution of ad spending to actual restaurant visits, providing measurable proof of success.
What We Did
The ANDERSON team applied its expertise in audience targeting, digital media, and creative development to craft a campaign that resonated with key consumer groups. Through personalized messaging and strategic ad placements, we successfully captured the attention of potential customers in the area. Our approach was designed to drive traffic and boost brand loyalty and engagement.
Results: The campaign resulted in a remarkable 71% increase in sales, demonstrating the effectiveness of our targeted approach in a competitive market.
Phoenix Children’s Hospital | Diamondbacks Sandlot
Phoenix Children’s Hospital partnered with ANDERSON to create an engaging and memorable brand experience for young baseball fans at the Diamondbacks’ kids’ fun zone, the Sandlot, within the stadium. The activation featured interactive elements designed to captivate children and families while promoting the hospital’s mission and services. Clever and memorable headlines were incorporated throughout the experience to drive awareness of Phoenix Children’s Hospital, creating lasting impressions and fostering community support for the hospital’s work.
What We Did
ANDERSON executed a complete creative and experiential overhaul of the Diamondbacks Sandlot, transforming it into an immersive, family-friendly space that connected young fans with the game while reinforcing Phoenix Children’s brand presence. Through interactive installations, custom-branded activations, and engaging digital content, we brought the experience to life in a way that resonated with both children and parents.
To maximize awareness, we implemented a strategic media approach that leveraged audience insights and behavioral data to ensure the right message reached the right audience at the right time. The campaign emphasized Phoenix Children’s position as the best care provider for the Valley’s most valuable people—its children.
Results: The initiative successfully strengthened Phoenix Children’s brand visibility, drove increased engagement with families, and reinforced its reputation as a leader in pediatric care, making sure more families understood the importance of having Phoenix Children’s in their health insurance network.
Phoenix Children’s Hospital | Kohl’s Mindful Me
Phoenix Children’s Hospital partnered with ANDERSON to promote Kohl’s Mindful Me program, a community outreach initiative to encourage mindfulness practices and responsible behavior in Valley children and families. The campaign’s mission was to help children, families, and communities achieve their full potential in health and wellness.
What We Did
ANDERSON developed a data-driven, audience-first strategy to promote and raise awareness of Kohl’s Mindful Me program. By utilizing audience consumption and lifestyle data, we selected and planned media to reach the right target at the right time, with the right frequency. Custom-illustrated videos were created and distributed across multiple mediums, and we partnered with local content creators and influencers to amplify the campaign message among parents and families in the Valley. A custom landing page was created to provide more “Mindful Tips” available for download, encouraging further engagement with the program.
Each year, we refined our approach based on insights and results from the previous campaign, allowing us to increase both awareness and conversions year over year.
Results: The campaign resulted in over 5 million total impressions, 26,494 total clicks, and 11,198 sessions to the site from paid media, leading to 789 conversions, emphasizing the effectiveness of wellness-focused digital marketing initiatives.
The Power of Impactful Advertising
Over the past 20 years, ANDERSON Advertising has partnered with brands across industries to develop creative, data-driven solutions that deliver measurable success. From branding and experiential marketing to digital campaigns and media strategy, our work has consistently produced results that matter.
As we look ahead to the future, we remain committed to pushing the boundaries of innovation and helping brands achieve their goals. Are you impressed? Contact us today to see how ANDERSON can elevate your next campaign.
