CREATIVE:
Art Meets Science
The path to brilliant work is through rigorous creative strategy that has clear and measurable objectives.
THAT LIGHT BULB MOMENT
At ANDERSON, ambition for the best creative drives us, and mind-blowing ideas don’t just appear out of nowhere. They are the product of serious dedication and hard work, something we know a thing or two about. Because at the end of the day, it doesn’t matter how or in what medium an idea is expressed, you still have to start with a good one.
ANDERSON delivers the following services in-house with complete capabilities to produce cost-efficient campaigns:
- COMPREHENSIVE CAMPAIGN CONCEPTING
- INTEGRATED CAMPAIGN DEVELOPMENT
- CREATIVE AND CONTENT STRATEGY
- COPYWRITING
- BRAND IDENTITY
- DEMOGRAPHIC AND PSYCHOGRAPHIC CONSUMER PROFILING
- LOGO DESIGN
- COLLATERAL DESIGN
- PACKAGING DESIGN
- OUT-OF-HOME DESIGN
- DIRECT MAIL DESIGN
- PRINT DESIGN
- DIGITAL DESIGN
- WEB DESIGN
- ILLUSTRATION
- VIDEOGRAPHY
- PHOTOGRAPHY
- MOTION DESIGN
- 3D ANIMATION
- VISUAL EFFECTS
- END-TO-END VIDEO PRODUCTION
- VIDEO EDITING
- BROADCAST CONCEPTING AND PRODUCTION
- - TELEVISION
- - CONNECTED TELEVISION
- - RADIO
- - ONLINE VIDEOS
Our ApProach
ANDERSON understands how to best generate a creative message and execute a concept that consumers find impactful. From concept to completion, we thrive on crafting memorable campaigns with purpose.
1
LET’S GET TO KNOW EACH OTHER
We begin by researching you and your competitors, then strategically breaking down what will occur next.
2
GOOD IDEAS ARE HAPPENING
The ideation phase includes
brainstorming, moodboarding, and determining what will deliver on KPIs.
3
RUBBER, MEET ROAD
The production phase is all aboutexecution. You’re about to be“wowed.”
4
MAKE IT EVEN BETTER
We don’t do status quo. We are continuously optimizing to rise above everyone’s original expectations.
MAKE IT PRETTY. MAKE IT CATCHY.
Make an Impact.
A STUDY IN SUCCESS
What good is brilliant marketing, advertising, PR, digital, or media if it doesn’t accomplish what it set out to do? At ANDERSON, we give our clients tangible, trackable feedback by providing success data through a plethora of KPIs. Check it out.
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
