RESEARCH:
We Always Do Ours.
Often, the first step is the most critical.
KNOW IT ALL. (AND THEN SOME.)
When it comes to marketing you never, ever want to be flying blind. Guesswork has no place here—there’s simply too much time and money on the line. That’s where research comes in. At ANDERSON, we are fanatical about research and data collection of all kinds—it’s what drives every single thing we do, from our creative campaigns to our media choices. By doing our homework, we leave nothing to chance.
We leverage research-driven insights all day, every day:
- INDUSTRY TREND ANALYSIS
- COMPETITIVE ANALYSIS
- BRAND AUDITING
- IDENTIFYING TARGET AUDIENCES
- MARKET DEMOGRAPHICS & PSYCHOGRAPHICS
- DEMOGRAPHIC AND PSYCHOGRAPHIC CONSUMER PROFILING
- CUSTOMER PERSONA DEVELOPMENT
- MEDIA TRENDS AND BEST TACTICS
- REFINING AND TESTING IDEAS
- EFFECTIVENESS TRACKING THROUGH ANALYTICS
OUR APPROACH
Information is endless. The key is finding the truly marketable insights that will resonate with audiences and drive results. Here’s how we go about it.
1
WHAT’S THE POINT?
Determine what the research is trying to achieve.
2
START DIGGING
Conduct the research with an eye on relevance. Continuously refine methods as necessary.
3
LOOK CLOSER
Analyze insights, unexpected findings, and important differentiators and compare with expectations.
4
LAY IT OUT
Create a comprehensive, distilled down report that will advise creative.
we see you.
We Hear You.
A STUDY IN SUCCESS
As much as we want you to think it happens by magic, it doesn’t. Here are some examples of how research has driven our work.
SURGERY CAMPAIGN
Of all the tools a surgeon uses, the most important ones are their hands. That’s the message we put forward to highlight the unparalleled level of care offered by the expanded surgery department at Phoenix Children’s.
