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Arizona Coyotes

Season TV Campaign

Client

Arizona Coyotes

Project

Season TV Campaign

Challenge

Promote the 2012-13 Coyotes season without knowing who the players would be due to a labor dispute.

Solution

Devised a creative approach that centered on the excitement of hockey, rather than any star player.

Results

A 15% increase in attendance and ticket sales over the previous year, not to mention a 21-18 winning record we can’t take credit for.

Phoenix Spine Center

Get Your Back Back Campaign

Client

Phoenix Spine Center

Project

Get Your Back Back Campaign

Challenge

Increase the effectiveness of search engine rankings and improve the return on their AdWords investment.

Solution

Narrowed geographical targeting to Arizona; only used keywords specific to spine surgery; optimized current website.

Results

A 1.5% increase in click-through rates over five months, an uptick in Arizona conversions, and a 50% decrease in cost per conversion.

Brighter Way

Branding

Client

Brighter Way

Project

Branding

Challenge

Raise the profile and expand the services of a group of nondescript, non-profit dental practices.

Solution

Create a unified, memorable, recognizable brand that communicated their values and advanced their mission.

Results

An inspiring new name, logo and marketing strategy for growth that has attracted investment funding and a growing patient base.

Desert Schools

Catch Larry Spot

Client

Desert Schools

Project

Catch Larry Spot

Challenge

Drive new membership for Desert Schools Federal Credit Union.

Solution

Collaborate with Desert Schools marketing team, leveraging our large-scale in-house TV production capabilities.

Results

An award-winning TV spot starring NFL wide receiver Larry Fitzgerald that branded new member marketing.

Barrio Queen

Tequila Passport

Client

Barrio Queen

Project

Tequila Passport

Challenge

Pick up business for this acclaimed restaurant during the summer season slowdown.

Solution

An event-specific public relations plan, including a tequila-tasting party featuring a passport that tracks the tasting journey.

Results

Nearly 1,000,000 net impressions across traditional, online and social media, increasing summer traffic and revenue.

Phoenix Children's

Jemma's Story

Client

Phoenix Children's

Project

Jemma's Story

Challenge

To differentiate Phoenix Children’s medical services from other care providers in the Southwest.

Solution

Use our in-house video production capabilities to tell the stories of real Phoenix Children’s patients.

Results

An award-winning series of video profiles for broadcast, streaming pre-roll, and in-stadium viewing.

Meet the A Team

Always a
good idea.

That’s our motto. Words to live by when you’re a group of advertising and public relations professionals like us.

We’re your big-time agency with a boutique feel. Hands-on, nimble, collaborative and resourceful, we’re quite capable. Get to know our marketing team. We have a way of growing on you.


Ted Anderson

President

Sheri Heitner-Anderson

Vice President

Adrianna Dalpiaz

Director of Account Services

Aaron Castiglione

Associate Creative Director

Shelby Tuttle

Director of Public Relations

Laura Girard

Director of Media Services

Arlyn Stotts

Senior Creative Strategist

Laurie SantaLucia

Account Director

Kate Sitter

Account Coordinator

Taryn Brandel

Account Coordinator

Justin Gagen

Motion Graphics/Video Editor

Dustin Perrotti

Junior Art Director

John Tucker

Creative Coordinator

Lisa Cardinale

Public Relations Account Executive

Katie Stout

Digital Marketing Strategist

Marta Balcerak

Administrative Assistant

Ethan Sullivan

Accounting Manager

Kona Anderson

Office Dog

Chloe

Office Dog

Poe

Office Dog

Your full-service
marketing agency.

Advertising talent. Marketing know-how. PR skills.
Whether it’s groundbreaking strategy or market-moving creative, we provide the services that help your business grow.

Strategy

Our team uses proven best practices to organize, communicate and deliver your marketing plan.

Everything they do is founded on research and planned with precision. They analyze your situation, identify challenges and opportunities, locate your target audience, position your product or service, execute our tactics, and measure the results.

Creative

Our award-winning team of designers, illustrators, photographers, editors and writers handcraft compelling, engaging and memorable concepts that make people fall in love with your brand.

Whether it’s print, digital, video, packaging, audio, or even illustration, they do advertising and design like nobody’s business. Actually, your business.

Public Relations

Our full-service, award-winning department combines general public relations with media relations, marketing communications, crisis management and social media outreach.

We have special expertise in a wide range of businesses, including restaurants, entertainment, hospitality, healthcare, automotive, financial and education. Just let these media consultants be your guide.

Digital

This tech-savvy crew works every online angle to capture your audience on the internet, including content marketing, display advertising, retargeting, mobile optimizations, paid social, and search engine marketing.

As social media experts, they also cultivate and curate content for your audience to grow your fan base, expand your following and light a fire under your brand.

Media

Media expertise is crucial to marketing success.

This team knows where your customers are, and the most effective ways of reaching them. They have decades of experience between them in planning, negotiating, buying and placing advertising and marketing communication. They know how to stretch your media dollars for maximum results.

Healthcare

Our clients.
Our friends.

Experienced, professional medical marketers.

With a client portfolio that spans a broad spectrum of medical categories, and over a decade of experience, we deliver effective, research-based healthcare marketing. Whether you want to talk to payers or providers, patients or employers, ANDERSON knows how to get you in the conversation.

Financial marketing you can take to the bank.

Our relationships with financial services companies go back years–before Dodd-Frank was even a thing. We've revived old brands, launched new ones, and developed effective, profit-generating programs for a host of financial services, including credit cards, loans, insurance, and good, old-fashioned checking and savings accounts.

Restaurant marketing never tasted so good.

From grand openings to new menu rollouts, special events to seasonal promotions, ANDERSON Advertising & Public Relations specializes in maximizing your restaurant's marketing budget with professional marketing and targeted public relations. We have the experience, connections and know-how to make the most of every culinary opportunity.

Say hello.

We'd love to hear from you.
Let's talk about how we can help you achieve your marketing goals—or any personal ones you might want to share.
We're all ears. Simply leave a message below, or contact our agency owner, Ted Anderson, directly at ted@anderson-adv.com.
ANDERSON
5800 E. Thomas Rd. #100
Scottsdale, AZ 85251

480.945.2229