POLITICAL MARKETING:
Fight for What Matters
We win by creating more informed, engaged, and empowered electorates.
PROTECTING DEMOCRACY DAILY
Our acclaimed government affairs and corporate communications division, Matters of State Strategies, is renowned for providing expert guidance to political campaigns, government agencies, municipalities, committees, and nonprofits. With a team of seasoned professionals boasting extensive experience in politics, advocacy, and crisis communications, we are adept at simplifying intricate policy ideas and crafting compelling messages that captivate our target audiences. Our contributions have been instrumental in driving the success of numerous impactful campaigns throughout Arizona. As proud members of the AAPC and the Campaigns & Elections organization, our services encompass a wide range of offerings:
- CAMPAIGN CONSULTING
- COMPLIANCE
- PUBLIC RELATIONS
- CORPORATE & CRISIS COMMUNICATIONS
- DIGITAL & TRADITIONAL CAMPAIGN MARKETING
- MEDIA PLACEMENT
- VIDEO & RADIO PRODUCTION
- GRAPHIC DESIGN
- BRANDING
- WEBSITE DESIGN
- CITIES & TOWNS MARKETING/ADVOCACY
- GOVERNMENT AFFAIRS
- RESEARCH & POLLING
ANDERSON’s award-winning political arm, Matters of State Strategies, specializes in advising political campaigns, government agencies, committees, and nonprofits. Our seasoned team has decades of combined experience in politics, advocacy, and corporate communications. We excel at messaging complex policy ideas into understandable and persuasive dialogue with voters.
“As a United States Marine, I know the power of teamwork. During my campaign, Matters of State Strategies worked seamlessly with ANDERSON to generate powerful, breakthrough messaging that helped secure my victory. They were fighting for democracy right alongside me.”
Adrian Fontes
ARIZONA SECRETARY OF STATE
OUR APPROACH
You can’t just print yard signs and make attack ads. Our approach to winning is highly coordinated and strategically planned.
1
FIND YOUR PEOPLE
We use in-depth research to clearly outline who a candidate should be speaking to.
2
GET YOUR SOAPBOX
We develop messaging that compels people to align themselves with a candidate’s vision.
3
SPREAD THE WORD
Our experts build tailored media strategies to get a candidate’s message out there.
4
TAKE THE PULSE
We continuously measure public opinion and engagement, then adjust accordingly
YOUR POLITICAL
Marketing Headquarters
A STUDY IN SUCCESS
No fake news here: We have helped a number of high-profile Arizona candidates win their elections.
SECRETARY OF STATE CAMPAIGN
In a hotly contested race, ANDERSON’s work was instrumental in helping the good guy win. This campaign was extremely far-reaching and included TV, radio, outdoor, direct mail, social, Google ads, and more.
