Non-Profits - Anderson Advertising

GREAT WORK

For Great Causes

Choose a partner that fights for your mission as fiercely as you do.

A PASSIONATE APPROACH

There are brands…and there are brands that matter. At ANDERSON’s core is a true devotion to helping mission-driven organizations generate a wealth of impact in our communities. (And we put our money where our mouth is by offering them a discounted non-profit rate.) ANDERSON’s talented and dedicated team helps amplify causes with work that is practical, beautiful, and powerful. We are equal parts strategy and substance and know how to maximize messaging for organizations that routinely operate with budgetary constraints.

We do this by working extremely closely with our clients—getting deep into the trenches with you to juggle the needs of stakeholders, beneficiaries, donors, and volunteers—while never losing sight of your ultimate audience: consumers.

Here’s how we roll up our sleeves.

1 Know Your Audience

In this category, the who is just as important as the what. Because the audience runs the gamut (from stakeholders and beneficiaries to donors, volunteers, and staff), we must have an intimate understanding of each unique group. By developing detailed personas and segmenting communications to each audience, we speak directly to the values of each.

2 Make the Most with the Least

In this category, you don’t have the luxury of throwing money at a problem. We assess the specifics of what is needed (does this require fundraising, social media management, constituent relationship management, CMS, or all of the above?) and then recommend an economical solution up front, carefully identifying the channels that will most effectively tap loyal supporters and garner new awareness/action.

3 Tell an Important Story

It’s not enough to simply state an organization’s Mission, Vision, and Values. They must be woven into personalized storytelling that captivates audiences and drives action. What we say is big, but how we say it is bigger. Here, the tone and manner of communication are vital in influencing the brand’s trustworthiness, impact, and authenticity.

4 Connect the Dots

Storytelling is only half the battle. Ensuring a consistent brand thread across touchpoints is crucial for building affinity and establishing the organization as a reliable, professional entity. By delivering a comprehensive package of experiences and assets that double and triple down on content strategy, ANDERSON strengthens the presence of Non-Profits and cuts through the noise.

YOUR MISSION IS

Our Purpose

WE’RE OUTSIDE VOICE PEOPLE

Your brand has a story to tell—and we’re here to shout it from the rooftops. Our highly experienced, insanely tenacious crew specializes in digging up the insights that lead to powerful, lasting messaging.