Retail & Consumer Packaging - Anderson Advertising

GREAT DESIGN

Is Just The Start

Pretty’s not enough. With the right research and consumer insights, you can blow the lid off sales.

A COMPELLING APPROACH

Considering that packaging is often the first point of contact between your brand and your consumer, the importance of it cannot be overstated. Effective packaging can make or break purchasing decisions—not to mention significantly impact overall brand perception (potentially for the worse if it misses the mark). But that’s just the beginning. Packaging must also attract attention, convey information, differentiate your product from the competition, and boost perceived value with heightened consumer experience. Great brands like Apple and Ben & Jerry’s Have this down to a science. Needless to say, packaging is a big deal!

At ANDERSON, we are experts at helping brands create or reimagine their packaging with powerful design that works hard for your brand, sells your benefits, and persuades shoppers to buy. Our work is grounded in consumer data, backed by proven research, and guided by experience and talent.

Here’s how we win customers—and awards.

1 Get Hands-On

As with anything tactile, materials matter—fit, feel, and functionality all need to be spot on. So, before even considering design and branding, we start by evaluating things like budget, sustainability, shelving and packing efficiencies, and user experience after purchase. Then, we begin imagining the brand identity that will drive consumer loyalty and build a base for repeat sales.

2 Deliver Success

How the product will be sold is a critical consideration: Brick and mortar? Ecommerce? Other? Multichannel retail can be confusing and challenging, but we’re experts in navigating that upfront. When designing packaging, we consider every distribution channel to maximize accessibility and improve user experience.

3 Think Outside the Box

For every industry, there are plenty of tried and true formats. We work closely with clients each step of the way to learn about the product and develop custom solutions when appropriate. We consider the shape, size, brand elements, safety, production, and more—all while recognizing that custom doesn’t always mean affordable. Our process allows every brand to hit the sweet spot.

4 Master the Market

Through detailed research, we assess leading retail packaging types and industry advancements, weighing their pros and cons without sacrificing the customer experience. Our commitment to staying ahead of trends and consumer demands enables us to be a true partner to our clients. Considering factors such as cost, shipping needs, storage, shelf appeal, and competitor brands, we ensure a product stands out.

GET PACKAGING

That Performs

WE’RE OUTSIDE VOICE PEOPLE

Your brand has a story to tell—and we’re here to shout it from the rooftops. Our highly experienced, insanely tenacious crew specializes in digging up the insights that lead to powerful, lasting messaging.