PUBLIC RELATIONS:
Tell the Right Story
Media relationships are critical. But they’re just the beginning.
HEY, HEY, HEY!
Grabbing the attention of distracted consumers and hardened media professionals is always challenging. Yet ANDERSON has a tried and true process for developing and initiating strategies to do just that. Whether it’s an on-site event, traditional release, or customized awareness campaign, ANDERSON knows how to engage audiences. We curate your brand message and leverage our team’s relationships with the media to generate favorable press at local, regional, and national levels.
We have special expertise in a wide range of businesses, including restaurants, entertainment, hospitality, healthcare, automotive, financial, and education. Let our media consultants be your guide.
Our public relations team prioritizes the success of your business and delivers in every area:
- PR STRATEGY, DEVELOPMENT AND IMPLEMENTATION
- NEWS RELEASE/MEDIA ADVISORY, DEVELOPMENT AND EDITING
- PRESS KIT CONCEPT, DEVELOPMENT AND DISTRIBUTION
- PLACEMENT ON LOCAL, REGIONAL AND NATIONAL LEVELS
- COMMUNITY RELATIONS PLANNING
- REPUTATION MANAGEMENT/CRISIS COMMUNICATIONS STRATEGY
- OP-ED AND OPINION PIECE DEVELOPMENT
- COMMUNITY OUTREACH AND GRASSROOTS EFFORTS
- EVENT CONCEPT, DESIGN AND IMPLEMENTATION
- SPOKESPERSON TRAINING
- MEDIA TOURS
- VIDEO NEWS RELEASES
- SPEECH WRITING AND PRESENTATION DEVELOPMENT
- CRISIS COMMUNICATIONS
“Of all the amazing work ANDERSON has produced for us, my favorite was a Super Bowl TV spot featuring Alice Cooper that announced our company’s name change. In those 30 seconds, Desert Financial went toe-to-toe with global and national brands. I can’t say enough great things about this team.”
Cathy Graham
EXECUTIVE VICE PRESIDENT, DESERT FINANCIAL CREDIT UNION
OUR APPROACH
At its core, public relations is about building trust and credibility. ANDERSON has become very good at doing just that—and it all begins with these four things.
1
DO OUR HOMEWORK
What has your competition been up
to? Let’s find out.
2
WHO ARE WE TALKING TO?
We identify your audiences to
determine how to speak to them.
3
TAKE IT TO THE MASSES
We develop and execute a custom, comprehensive public relations plan.
4
MEASURE THE RESULTS
The proof is in the pudding. We
will back up our work with cold,
hard KPIs.
MAKE THE MOST OF
Every Moment
A STUDY IN SUCCESS
See how we’ve helped some very notable organizations achieve success by implementing high-level PR strategy, media placement, community relations, and more.
PUBLIC RELATIONS
In an extremely crowded financial space, it was ANDERSON’s job to position Desert Financial as the leading financial expert and service provider for Arizona consumers. We did this by designing and implementing a meticulous, highly-monitored, year-long public relations effort.
