The decision to purchase doesn’t happen by magic. It starts here—and relies on expert guidance the rest of the way.
A TOP-DOWN APPROACH
It’s true that B2B marketing falls at the top of the sales funnel and that visibility, awareness, and lead generation are king here. But what about after that? This dynamic process requires a deep understanding of the target audience, effective communication strategies, and the ability to provide tailored solutions that meet the specific needs of businesses at each stage of the customer journey.
Top Funnel—Attract potential buyers/prospects
Middle Funnel—Deepen engagement through education
Bottom Funnel—Close those opportunities
Can your marketing partner deliver at every turn?
At ANDERSON, our role is not limited to awareness. We guide B2B clients through the funnel by actively crafting materials that boost content downloads and enhance brand authority and visibility. We know when, where, and why to use the appropriate tactics for each audience—which are often key stakeholders, C-suite executives, department heads, and other decision-makers—and develop comprehensive strategies that directly target them, leading to more conversions, higher click-through rates, and lower costs to convert. And once the deal is done, we partner with our clients to provide the materials necessary to continue communicating their message effectively.
Here’s how we get down to business.
Call the SWOT Team
We begin by looking at the entire market—including your company. An in-depth analysis of your Strengths, Weaknesses, Opportunities, and Threats gives us a jumping-off point and identifies key areas to focus on. What sets you apart? What’s missing? How can we improve your position? We dig deep and determine our metrics for measuring success.
Plan the Journey
This starts with knowing your audience. To do that, we glean key insights from our research and develop in-depth customer personas, ultimately searching for key indicators to help us understand how your business or service can transform the lives of your audience.
Get S.M.A.R.T. (and Strategic)
Specific, Measurable, Attainable, Relevant, and Time-bound—We use these key factors to inform the tactics that will help reach stronger conversions and ROI. We streamline the process, delivering targeted recommendations that boost prospects, leads, and sales, fostering loyal advocates. Our adaptable strategies, backed by data, ensure swift adjustments for optimum performance in both traditional and digital realms.
Close the Loop
We never, ever stop. Our daily duties include constantly reviewing data, proactive planning, and diligent reporting. Auditing performance and reporting back on the successes and opportunities in real-time is key to establishing ourselves as an extension of your business. All you do is sit back and wait for the numbers to roll in.
Business to Business
WE’RE OUTSIDE VOICE PEOPLE
Your brand has a story to tell—and we’re here to shout it from the rooftops. Our highly experienced, insanely tenacious crew specializes in digging up the insights that lead to powerful, lasting messaging.
The method behind the marketing
The face that means business
The sizzle that sells
The trend-tracking magician
The irresistibly clickable content
The magic of motion
The perception driver
The way it gets out there
The answers to the questions
we are anderson
Hands-on, nimble, collaborative, and resourceful, we are the humans you want in the room when something amazing needs to happen. Get to know us.