STRATEGY:

The Plan of Attack

First comes listening and understanding. After that, it’s all action.

THE NEXT BEST THING TO A CRYSTAL BALL

The best marketing strategies are able to masterfully capture the essence of a brand’s unique personality and values—and to do this, they must be grounded in data and insights. That’s where ANDERSON excels. Armed with a deep understanding of our client’s businesses, we develop tactics that drive desired outcomes. These can include creative, media, public relations, digital, internal and external communications, and more.

For all of your strategic planning services, ANDERSON delivers:

"The ANDERSON team is a partner in every sense of the word. They truly understand the healthcare landscape and collaborate closely with us on every project to ensure exceptional results."

Tammy Howell

MARKETING & DEVELOPMENT DIRECTOR, NORTH COUNTRY HEALTHCARE

OUR APPROACH

While every project is different, our approach is the same. ANDERSON uses a proven process to formulate strategies for each client.

1

REVIEW EXISTING MATERIALS

A thorough assessment of what has already been created.

2

IDENTIFY INSIGHTS, PATTERNS, OPPORTUNITIES & CHALLENGES

Pull out the nuggets that will be the base for everything moving forward.

3

CREATE A STRATEGIC ROADMAP

Determine the best possible communications, platforms, and tactics.

4

EXECUTE FLAWLESSLY

Write up the plan and put it in motion.

YOU MAKE THE PROMISE. WE’LL LEAVE

The Impression

A STUDY IN SUCCESS

What good is brilliant marketing, advertising, PR, digital, or media if it doesn’t accomplish what it set out to do? At ANDERSON, we give our clients tangible, trackable feedback by providing success data through a plethora of KPIs. Check it out.

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