INSIGHTS

Cleverly Disguised

As Ads

Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.

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JEMMA’S STORY

ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.

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SOCIAL MEDIA

In 2022, ANDERSON developed an entirely new brand strategy and creative approach for High Street, an indoor/outdoor shopping and dining destination in North Phoenix known for its urban appeal in a clean, modern, stylish neighborhood.

SOCIAL MEDIA REVAMP

In today’s ever-changing social media landscape, ANDERSON recognized the importance of putting out content that would engage and enlighten—allowing the agency’s social media presence to thrive, not just survive

REBRAND CAMPAIGN

Clearly, Phoenix Children’s Hospital is far more than a single, freestanding hospital. An extensive rebranding initiative needed to drive this point home.

BANK ON HAPPY CAMPAIGN

Having run the same membership campaign for several years, Desert Financial recognized the need for a fresh approach to attract attention and drive new memberships.

SPRING TRAINING AND TOURISM

The City of Goodyear has a lot going for it: posh resorts, championship golf, outdoor adventure, gourmet dining, and more.

BRAND REFRESH

This massive effort resulted in a 77% increase in traffic to North Phoenix’s premier indoor/outdoor shopping and dining destination.

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