INSIGHTS
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
Featured
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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BRAND REFRESH
In ANDERSON’s 18th year of business, we embarked on a comprehensive brand refresh that would reflect the agency’s growth and success in our ever-evolving industry.
SOCIAL MEDIA
In 2022, ANDERSON developed an entirely new brand strategy and creative approach for High Street, an indoor/outdoor shopping and dining destination in North Phoenix known for its urban appeal in a clean, modern, stylish neighborhood.
SOCIAL MEDIA REVAMP
In today’s ever-changing social media landscape, ANDERSON recognized the importance of putting out content that would engage and enlighten—allowing the agency’s social media presence to thrive, not just survive
REBRAND CAMPAIGN
Clearly, Phoenix Children’s Hospital is far more than a single, freestanding hospital. An extensive rebranding initiative needed to drive this point home.
BANK ON HAPPY CAMPAIGN
Having run the same membership campaign for several years, Desert Financial recognized the need for a fresh approach to attract attention and drive new memberships.
SPRING TRAINING AND TOURISM
The City of Goodyear has a lot going for it: posh resorts, championship
golf, outdoor adventure, gourmet dining, and more.
