INSIGHTS
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
Featured
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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FY24 PAID MEDIA RECAP
In fiscal year 2024, ASC partnered with ANDERSON to identify opportunities for reaching target audiences and creating buzz, aiming to drive awareness and ticket sales for the center and its featured exhibitions.
FALL CANOPY CAMPAIGN
The Arizona Department of Forestry and Fire Management (DFFM) fosters sustainable communities through urban forestry awareness and local action.
BRAND DEVELOPMENT
In Tolleson, everyone is familia. Whether dining on the city’s iconic Mexican food, dancing to Latin music at street festivals, or strolling along Paseo de Luces, Tolleson is more than a city—it’s an experience.
2023 SPRING TRAINING AND TOURISM CAMPAIGN
Every March, baseball fans from Ohio flock to Goodyear Ballpark, the Spring Training home of the Cleveland Guardians and Cincinnati Reds. But the City of Goodyear has a lot going for it beyond baseball as well: beautiful resorts, championship golf, outdoor adventure, elevated dining, and more.
BRAND REFRESH
In ANDERSON’s 18th year of business, we embarked on a comprehensive brand refresh that would reflect the agency’s growth and success in our ever-evolving industry.
SOCIAL MEDIA
In 2022, ANDERSON developed an entirely new brand strategy and creative approach for High Street, an indoor/outdoor shopping and dining destination in North Phoenix known for its urban appeal in a clean, modern, stylish neighborhood.
