MEDIA BUYING:
Find your audience.
Deliver at the right time and right place, with the right message.
PLAN TO SUCCEED
As part of our cross-discipline agency practices, our media team works cohesively with account service to build tailored media strategies and plans. Each media plan is carefully crafted based on the marketing goals and objectives of our clients’ businesses. This process includes thorough planning and research in order to prepare a media plan that will reach the desired audiences.
Additionally, our planning approach is optimization-based. We don’t just place a buy and let it run; we test a variety of tactics in the initial phase then reinvest into the most effective tactics or disciplines after the first cycle of reporting. By eliminating the elements that don’t meet our established performance criteria, results and efficiency continuously improve.
In every aspect of public relations, ANDERSON delivers
- STRATEGIC PLANNING
- AUDIENCE RESEARCH & INSIGHTS
- BUYING AND NEGOTIATING FOR TRADITIONAL, ONLINE, AND DIGITAL MEDIA
- ONGOING TRACKING AND OPTIMIZATION
- EXPERTISE IN ADDED VALUE
- DEMOGRAPHIC AND PSYCHOGRAPHIC CONSUMER PROFILING
- MEDIA RELATIONS
- CRISIS MANAGEMENT
- EVENT PLANNING
- EXECUTIVE COMMUNICATIONS
- LOCAL & REGIONAL EXPERIENCE
"We have had a truly remarkable 17-year history with ANDERSON. The agency embodies many of Desert Financial’s core values including a passion to help and a team mindset which makes it really enjoyable to bounce ideas off each other. ANDERSON always finds a way to ‘Yes.’”
Cathy Graham
EXECUTIVE VICE PRESIDENT, DESERT FINANCIAL CREDIT UNION
OUR APPROACH
We don’t just want you to be seen—we want to make sure youget the most bang for your buck. Our process is designed tostretch your media dollars for the most exposure.
1
A STRATEGY OF SUCCESS
First, we get to know your audiences and analyze your goals.
2
PLAN IT OUT
Every strategic media plan is the
result of intense internal and external
collaboration.
3
THE BONUS ROUND
We leverage long-established media relationships to get you huge added value.
4
TEST THEN TWEAK
Timely optimization means your tactics are always on-point
Media buying with
Maximum Results
A STUDY IN SUCCESS
From small, individual projects to large, year-long initiatives, our seasoned team of media professionals get the job done. Here are a few recent examples.
ANNUAL MEDIA BUYING
Driving this campaign was ANDERSON’s ability to reach new and potential Desert Financial members across the media they were using daily. Our media plan integrated seamlessly into our audience’s established routines and was continuously optimized for maximum effectiveness.
