MEDIA BUYING:

Find your audience.

Deliver at the right time and right place, with the right message.

PLAN TO SUCCEED

As part of our cross-discipline agency practices, our media team works cohesively with account service to build tailored media strategies and plans. Each media plan is carefully crafted based on the marketing goals and objectives of our clients’ businesses. This process includes thorough planning and research in order to prepare a media plan that will reach the desired audiences.

Additionally, our planning approach is optimization-based. We don’t just place a buy and let it run; we test a variety of tactics in the initial phase then reinvest into the most effective tactics or disciplines after the first cycle of reporting. By eliminating the elements that don’t meet our established performance criteria, results and efficiency continuously improve.

In every aspect of public relations, ANDERSON delivers

"We have had a truly remarkable 17-year history with ANDERSON. The agency embodies many of Desert Financial’s core values including a passion to help and a team mindset which makes it really enjoyable to bounce ideas off each other. ANDERSON always finds a way to ‘Yes.’”

Cathy Graham

EXECUTIVE VICE PRESIDENT, DESERT FINANCIAL CREDIT UNION

OUR APPROACH

We don’t just want you to be seen—we want to make sure youget the most bang for your buck. Our process is designed tostretch your media dollars for the most exposure.

1

A STRATEGY OF SUCCESS

First, we get to know your audiences and analyze your goals.

2

PLAN IT OUT

Every strategic media plan is the
result of intense internal and external
collaboration.

3

THE BONUS ROUND

We leverage long-established media relationships to get you huge added value.

4

TEST THEN TWEAK

Timely optimization means your tactics are always on-point

Media buying with

Maximum Results

A STUDY IN SUCCESS

From small, individual projects to large, year-long initiatives, our seasoned team of media professionals get the job done. Here are a few recent examples.

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