38,224
ATTRIBUTED TICKET SALES
25%
lower media cost per ticket sold
Arizona Science Center needed to increase attendance and revenue while managing restricted exhibition funding, contractual media requirements, and a growing portfolio of campaigns. The overarching goal was to scale investment without sacrificing efficiency or accountability.
Results
38,224
ATTRIBUTED TICKET SALES
+$2.34 MILLION
attributed ticket revenue (338% increase)
-25%
decrease in media cost per ticket sold
What We Did
STRATEGY
MEDIA
Digital
SOLUTION
ANDERSON transformed the media program from individual exhibition campaigns into an integrated, data-driven portfolio. Performance insights continuously refined the channel mix, shifting investment toward Search and Performance Max while strengthening measurement across directable and committed media. By FY26, ANDERSON was managing seven concurrent campaigns across five objectives while continuing to improve efficiency.
Over five years, ANDERSON helped Arizona Science Center build a scalable, measurable media program that turned performance insights into smarter investment decisions: driving greater attendance and revenue while improving efficiency.