Arizona Science Center is one of the nation’s premier science and education destinations. It is home to over 350 permanent hands-on exhibits and rotating exhibits like Survival of the Slowest. Prior to that exhibit opening, the ANDERSON team was tasked with identifying target audiences and developing the creative strategy and approach necessary to create awareness, generate buzz, and drive ticket sales.
What We Did
Creatively, we used existing assets to highlight the stars of the exhibit: the live animals. These animals included sloths, hedgehogs, snakes, spiders, and more—all of whom survive in fascinating ways despite their lack of speed. Playful messaging invited people to literally come and meet these amazing creatures.
From a media standpoint, Anderson utilized high-impact opportunities to reach audiences and create awareness through the frequency of messaging and a variety of channels, thus making the biggest splash possible. Based on the available budget, ANDERSON recommended running the campaign during the full five months of the exhibition,with strategic increases in ad spend when children were out of school for spring or summer break.
TOTAL REVENUE FROM SALES
INCREASE IN TOTAL CONVERSIONS
LANDING PAGE SESSIONS WHERE USERS VIEWED NEARLY TWO PAGES EACH.