Preparing for Google Analytics 4

If you’re in Google Analytics nearly every day, you’ve probably seen the alert “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.

May Was Madness

May was an exciting month in terms of news and pop culture-related content.

A is for April

In terms of pop culture excitement, we give April an A-, only because how could it really compete with the A+++ appeal of “The Slap” from March??

NFTs + Marketing. Good? Bad? Time will tell.

Are You On the NFT Bandwagon?

When it comes to non-fungible tokens (NFTs), many people in marketing are asking themselves, “What in the world are they?” The simple answer is…it’s complicated.