ANDERSON BOOK CLUB: THE DECISION BOOK
ANDERSON BOOK CLUB: THE DECISION BOOK Welcome to the ANDERSON book club! This quarter, we read The Decision Book: 50 Models for Strategic Thinking by Mikael Krogerus and Roman Tschäppeler. It’s a quick but impactful read that explores different decision-making frameworks. Whether you’re trying to understand your own motivations, navigate team dynamics, or map out […]
YouTube’s Viral Video Space Domination
On this episode of ANDERSON Ad Break, Maddy and Sam break down YouTube’s reign as the king of viral video. From legendary clips that defined a generation to the platform’s evolution into a creator-first economy, they dive into why YouTube continues to set the standard in digital culture. Hear how the algorithm changed everything, what […]
EVOLUTIONS CONFERENCE RECAP
EVOLUTIONS CONFERENCE RECAP Our Account Executive, Maddy Mantsch, and Social Media Manager, Sam Bowen, joined podcast professionals in Chicago, IL, for Podcast Movement’s Evolutions conference. There, they connected with podcast pros from across the industry—gathering insights to help level up ANDERSON’s own podcast, Ad Break, and explore new ways our clients can use podcast advertising […]
Phoenix Film Festival’s 25th Anniversary
On this episode of ANDERSON Ad Break, Carson Schilling sits down with Ted Anderson and Jason Carney of the Phoenix Film Foundation. What started as a 3-day event is now an 11-day festival with over 250 films! Tune in to hear how Jason’s 25-year passion shaped the festival—and why supporting the arts (and great causes) […]
Brands We’re Watching in 2025
On this episode of ANDERSON Ad Break, Maddy and Sam talk about the brands they’ve got their eyes on for 2025. These standout campaigns from earlier this year made an impact—and they’re shaping the future of advertising. Tune in to hear what made them work, why they matter, and how brands can stay relevant in […]
Serving up Influence: @AZEatsnDrinks on Restaurant Marketing
On this episode of ANDERSON Ad Break, Maddy and Sam chat with Karli Barney, the creator of @AZEatsNDrinks. Watch the full episode to hear how her restaurant marketing background helped her grow a loyal foodie following in Phoenix—plus, give her a follow to find the hottest dining spots in the Valley!