The Importance of Segmentation in Marketing
No two people are alike.
The Importance of Customer Personas
Let’s get personal: Customer personas and why you need them.
When it comes to marketing, you can go one of two routes: highly targeted with precise customer data or ‘spray and pray.’ Not shockingly, the former is quite a bit more effective than the later.
The Value of Integrating In-House Efforts With Your Agency
In-housing vs.
In-house vs. agency. Do you have to choose?
In-housing is hugely popular.
A Guide to Momvertising: Call your mom. Don’t categorize her.
Momvertising is essential.
Lessons From INBOUND 2018: Relationships Are Key
Last month, VP of Account Services, Adrianna Dalpiaz, and Account Director, Laurie SantaLucia, attended INBOUND 2018.