2022 will be here in less than 10 weeks which means you and your brand are working on solidifying your 2022 marketing strategy and tactics. In case you need a reminder of how to create a successful media plan, click here!
The digital advertising landscape is constantly evolving with new initiatives that marketers must pay attention to if they want to stay ahead of the game. Here are some things to think about when it comes to 2022 and the digital marketing space.
Due to the pandemic, every industry was affected. While things have somewhat returned to normal, we all know things will not go back to the way they were before COVID. Hybrid events are one thing that will be part of the new normal. These events offer a combination of in-person and virtual components which will make them more sustainable and inclusive. In addition, having events with this model will be more inclusive of those with disabilities, which can make them ideal for larger audiences.
Rise In AI
Artificial intelligence has already been in the marketing landscape for industries like retail, banking, and healthcare. But in marketing, it’s primarily used for automation of mundane tasks like reporting website traffic and recommending keywords in search campaigns. In the coming year, marketers are exploring AI and its applications in regard to predictive analytics. Predictive analytics allows marketers to see what customers are likely to buy in the future based on their past purchases and browsing history so relevant ads are served to that user.
TikTok Aims To Become Top Media Platform
By 2022, TikTok is predicted to take over social media, forcing other platforms like Facebook, Instagram, Twitter, and YouTube to adapt. This also means that ads on social media will change and develop as we head into a cookie-less future and social selling will simplify the customer journey. According to Elena Melnikova, Chief Marketing Officer at Talkwalker, “Consumers have taken control with more demands, more urgency, more unpredictability. They’re driving this year’s trends, but we’re giving brands the power to take back control. By revealing the trends for 2022 using accelerated consumer intelligence and inspiring actions, Talkwalker is enabling brands to drive business value next year and beyond.”