MEDIAPOST’s PLANNING & BUYING INSIDER SUMMIT
MEDIA STARTS WITH PEOPLE Maybe We Should Stop Calling Ourselves Marketers I recently spent a few days at the MediaPost Planning & Buying Insider Summit in Chicago, and one conversation stuck with me: What if we thought of ourselves less as marketers and more as experts in consumer behavior? The more I thought […]
THE WORLD CUP & SPORTS MARKETING
WHY LIVE SPORTS STILL WIN Every year, there are a handful of events that capture the world’s attention. The Super Bowl. March Madness. The Olympics. And this summer, the FIFA World Cup. While each event is different, they all have one thing in common: they bring people together. In a media landscape where audiences are […]
AUSTIN’S LUNCH & LEARN: FROM FUNNELS TO THE LOOP
From Funnels to the LOOP A month ago, I had the opportunity to attend HubSpot’s annual conference, INBOUND, in San Francisco, California. Over a week of diving into sessions and having conversations with marketers from all over the world, one thing was clear: marketing is shifting, fast. With AI, changing consumer behaviors, and growing […]
The Agency’s Role in Pride Marketing
THE AGENCY’S ROLE IN PRIDE MARKETING While June may mark the “official” kickoff to Summer, it is also a month that celebrates the LGBTQ+ community around the world. Happy Pride Month! Why Pride Month? Pride Month traces back to June 1969, when the Stonewall Riots sparked six days of protest in New York City and […]
Navigating The Digital Experience
Recently, I had the opportunity to attend the Adobe Summit in Las Vegas, Nevada. During the conference, I gained valuable insights and strategies that I can apply to enhance our agency’s services for clients. I also learned how we can grow our business and strengthen our credentials through various sessions and keynote presentations over the […]
Gobble Up the Good Stuff
We sure do have a lot to be thankful for this month as we round up all things pop culture and news-related. Texas Rangers Win World Series On November 1, the Texas Rangers became World Series champions after defeating the Arizona Diamondbacks in five games. It was the Rangers’ first World Series title in franchise […]