EVOLUTIONS CONFERENCE RECAP
Our Account Executive, Maddy Mantsch, and Social Media Manager, Sam Bowen, joined podcast professionals in Chicago, IL, for Podcast Movement’s Evolutions conference. There, they connected with podcast pros from across the industry—gathering insights to help level up ANDERSON’s own podcast, Ad Break, and explore new ways our clients can use podcast advertising in their media mix.
The State of Podcast Advertising
Podcasting has become a media channel with serious reach and influence. According to Edison Research, there are now an estimated 168 million podcast listeners in the U.S., with growing trust and loyalty:
- 57% of listeners pay more attention to brands that support their favorite podcasts
- 54% are more likely to trust those brands
- 55% are more likely to consider a product or service recommended by a host
What Advertisers Need to Know
Here is where podcast advertising is headed:
- Host-read and baked-in ads are still king. They build trust and feel organic, especially when podcast hosts are equipped with strong talking points to tell a single, compelling story in under 60 seconds.
- Podcasting is now a key player in media planning. It’s no longer a fringe channel. The most effective campaigns use it as a primary touchpoint, not just a nice-to-have.
- Audience alignment matters more than ever. Whether you’re going for niche engagement or broader reach, the key is making sure your message reaches the right ears, not just more ears.
- Standardization is coming. Tools like Podscribe, Magellan AI, and Veritone One are paving the way for better data, pixel tracking, and performance transparency.
Podcasting is no longer a trend—it’s a media channel with staying power. And with the right partners (like ANDERSON), buying, measuring, and scaling is easier than most marketers realize.
Curious about podcast advertising? Let’s talk. Whether you’re launching a campaign or simply want to know what’s possible, we’re here to help your brand make the most of the podcast boom.
