How to Cook Up a Perfect Movie Trailer: A Video Editor’s Recipe on the 3 Main Ingredients
Summer movie season is in full swing, and anyone living under the hot Arizona sun knows the best way to beat the heat is by visiting a local Harkins theater. From blockbuster remakes like Twisters to indie horror films like MaXXXine to the newest entry into the MCU Deadpool & Wolverine, there’s a wide variety […]
Get to Know ANDERSON – Lindsey
She’s insanely creative, strategic, and tenacious…plus she interned for Red Bull in college so we’re fairly certain we won’t be able to keep up with her. Meet our new Media Coordinator, Lindsey Lavine! She plays a pivotal role in supporting both the social media and paid media teams at ANDERSON. Get to know Lindsey here. […]
My Takeaways from the 2024 Account Management Bootcamp
Last month, I had the opportunity to attend my first out-of-state conference—the Agency Management Institute’s “Account Management Bootcamp” in Denver, CO. This was a 2-day workshop designed specifically for account services personnel that teaches both the tactical and strategic sides of working with clients and an agency. The conference took place at the Trivoli Student […]
BALANCING CREATIVITY AND DEADLINES
“Be creative. ASAP!” These statements are inherently at odds, yet striking a balance between creativity and deadlines is a vital part of advertising. Agencies must consistently generate new ideas to meet client expectations while also staying within a set timeframe. Here are a few tips to help succeed with this challenge. Provide a Detailed Creative […]
Navigating The Digital Experience
Recently, I had the opportunity to attend the Adobe Summit in Las Vegas, Nevada. During the conference, I gained valuable insights and strategies that I can apply to enhance our agency’s services for clients. I also learned how we can grow our business and strengthen our credentials through various sessions and keynote presentations over the […]
Humanizing Your Brand in an Artificial Intelligence World
I had the opportunity to attend Social Media Examiner’s annual Social Media Marketing World in San Diego, California. I learned so many great strategies and tools from the industry’s top minds and met social media marketers from all over the globe. One of the biggest key takeaways from the three-day conference was the importance of […]
