The Art of Creating a Successful Media Plan
Media planning is the process in which marketers determine where, when, and how often an ad or campaign will run in an effort to maximize brand awareness, engagement, and ROI.
Editing Photos On-the-Go
“A photographer is only as good as their phone camera.” – Ansel Adams
Just kidding, but these days it’s quite true!
Behind the Mask
If you’ve ever felt like you’re out of place or you don’t really know what you’re doing, you might have a case of Imposter Syndrome. Psychology Today states that people with Imposter Syndrome, “believe that they are undeserving of their achievements and are not as intelligent as others might think.” Essentially, it’s when we convince ourselves that our successes are based on luck, timing, and other factors out of our control—instead of realizing that we are responsible for making it happen.
Five Ways to Freshen Up Your Website Design
Remember that website you created for your business years ago?
Storytelling: A Powerful Marketing Tool
Storytelling.
The Benefits of Hiring a Marketing Agency
This might shock you, but I am in support of companies hiring a marketing agency. (I swear, I swear, it’s not just because I work at one.) As your company is growing and your internal resources are feeling taxed, turning to a marketing agency can be a game changer.
