The Future is Now

Insights from Wilkins’ Lunch and Learn on Programmatic Digital Out-of-Home Advertising Last week, our Digital Media Manager, Austin, and Media Coordinator, Lindsey, had the privilege of attending a Lunch and Learn event hosted by Wilkins. The enlightening session offered a deep dive into the evolving world of programmatic digital out-of-home advertising. Here’s a recap of […]

Inbound 2023 Recap

Last month, I had the opportunity to attend HubSpot’s annual conference, INBOUND. This year’s event in Boston was my fifth time attending and every year it just gets better. With over 11,000 marketers and leaders in the industry, it is a massive opportunity to learn, collaborate and grow. I definitely soaked it all in. Over […]

Boost Your Skills With Meta Blueprint

We’re Meta Certified ANDERSON is excited to announce that our Social Media Manager, Sam Bero, is officially a Meta Certified Community Manager. This certification is awarded to those who demonstrate foundational proficiency in community-based strategies and mastery of how to learn, moderate, and engage an online community. The skills needed to pass the exam include […]

Unleashing the Power of AI: Exploring AI Tools in Marketing

  A 2023 WordFinder survey found that one in four people use ChatGPT for work. Of those that use ChatGPT in the workplace, 41% use it for generating ideas and 20% use it for creating content. So, we experimented with ChatGPT and asked the chatbot to write us a blog post on the pros and […]

Embracing A Customer-First Mindset

Digital Summit 2023 Learnings

One of the amazing benefits of working at ANDERSON Advertising is having the opportunity to expand your knowledge within the industry whether it’s sitting in on webinars or attending conferences in person.

Preparing for Google Analytics 4

If you’re in Google Analytics nearly every day, you’ve probably seen the alert “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.