Unleashing the Power of AI: Exploring AI Tools in Marketing

  A 2023 WordFinder survey found that one in four people use ChatGPT for work. Of those that use ChatGPT in the workplace, 41% use it for generating ideas and 20% use it for creating content. So, we experimented with ChatGPT and asked the chatbot to write us a blog post on the pros and […]

Embracing A Customer-First Mindset

Digital Summit 2023 Learnings

One of the amazing benefits of working at ANDERSON Advertising is having the opportunity to expand your knowledge within the industry whether it’s sitting in on webinars or attending conferences in person.

Preparing for Google Analytics 4

If you’re in Google Analytics nearly every day, you’ve probably seen the alert “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.

Put it in an Email

Word on the street is that email marketing is dead…do you believe it?

The Art of Creating a Successful Media Plan

Media planning is the process in which marketers determine where, when, and how often an ad or campaign will run in an effort to maximize brand awareness, engagement, and ROI.