Unleashing the Power of AI: Exploring AI Tools in Marketing
A 2023 WordFinder survey found that one in four people use ChatGPT for work. Of those that use ChatGPT in the workplace, 41% use it for generating ideas and 20% use it for creating content. So, we experimented with ChatGPT and asked the chatbot to write us a blog post on the pros and […]
Embracing A Customer-First Mindset
Digital Summit 2023 Learnings
One of the amazing benefits of working at ANDERSON Advertising is having the opportunity to expand your knowledge within the industry whether it’s sitting in on webinars or attending conferences in person.
Preparing for Google Analytics 4
If you’re in Google Analytics nearly every day, you’ve probably seen the alert “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.
Three Digital Trends To Look Out For in 2022
2022 will be here in less than 10 weeks which means you and your brand are working on solidifying your 2022 marketing strategy and tactics.
Put it in an Email
Word on the street is that email marketing is dead…do you believe it?
The Art of Creating a Successful Media Plan
Media planning is the process in which marketers determine where, when, and how often an ad or campaign will run in an effort to maximize brand awareness, engagement, and ROI.
