HOW SOCIAL MEDIA ACTUALLY WORKS NOW (AND WHY MOST BRANDS MISS IT)
If you’re a business owner posting on social media and expecting customers to find you, it’s not that simple anymore. Social media has changed. What was once a straightforward way to stay visible has evolved into something much more complex. Today, platforms operate as search engines, AI-driven recommendation systems, and monetized ecosystems all at once. […]
LINDSEY’S LUNCH & LEARN: HOW TO MAKE “REELY” GOOD CONTENT
“Reely” Good Content: A Behind-the-Scenes Guide Make Social Media Work for Your Team At ANDERSON, social media isn’t just about posting photos or videos; it’s an opportunity to showcase our culture, connect with our audience, and support our clients’ goals. Whether you’re actively creating content or just capturing moments along the way, understanding how […]
Unlocking Competitive Advantage Through Competitor Research
In today’s rapidly evolving digital landscape, staying ahead of the competition requires more than a solid business plan and great products or services. Success hinges on understanding your strengths and your competitors’ strategies, strengths, and weaknesses—especially in social media, websites, and digital advertising. One of the recent projects I worked on involved meticulously researching our […]
The Future is Now
Insights from Wilkins’ Lunch and Learn on Programmatic Digital Out-of-Home Advertising Last week, our Digital Media Manager, Austin, and Media Coordinator, Lindsey, had the privilege of attending a Lunch and Learn event hosted by Wilkins. The enlightening session offered a deep dive into the evolving world of programmatic digital out-of-home advertising. Here’s a recap of […]
Get to Know ANDERSON – Lindsey
She’s insanely creative, strategic, and tenacious…plus she interned for Red Bull in college so we’re fairly certain we won’t be able to keep up with her. Meet our new Media Coordinator, Lindsey Lavine! She plays a pivotal role in supporting both the social media and paid media teams at ANDERSON. Get to know Lindsey here. […]