This might shock you, but I am in support of companies hiring a marketing agency. (I swear, I swear, it’s not just because I work at one.) As your company is growing and your internal resources are feeling taxed, turning to a marketing agency can be a game changer.
There are a number of benefits an agency partner can bring to the table to support your brand, budget and time. Worried that I might be biased? Let’s hear what some of ANDERSON’s clients have to say about what they look for in a marketing partner.
What Are The Benefits?
Arizona Science Center
The major benefit is time. Working with an agency partner that is dialed in to your goals and needs allows you and your business to delegate. Taking things off my plate means I have time to be looking at bigger picture goals and strategy.
Desert Financial Credit Union
The biggest advantage an agency gives us is scale. The ability to scale efforts up and down as needed on projects has been a great outcome for us.
Harkins Theatres
A fresh set of eyes is invaluable. We rely on our marketing partner to look at every project and offer new ideas.
North Country HealthCare
The benefits we have experienced from working with an outside marketing partner are focused expertise and perspective. Having an agency perspective can add value to your marketing goals by providing insight that otherwise goes overlooked because internal teams are so close to the work that perspective can be a narrow view.
Redirect Health
The benefits of partnering with a marketing agency are endless. However, the two largest benefits are resources and expertise. Often on the client side we do not have enough in-house resources to launch, manage and optimize our projects. The additional team helps ensure projects are done correctly, on time and with strategic and creative thinking.
What Should I Look For in a Partner?
Arizona Science Center
Hire a marketing partner the same way you hire a new member of your team. Make sure they understand the needs of your business and what is important to key stakeholders. Being on the same page is extremely important. The right marketing agency/partner will keep you focused and on track.
Desert Financial Credit Union
I feel like I could list a dozen things here. I think what stands out to me is communication. There is nothing worse than your agency/partner going silent on you when you need something. Even if the response is “let me find out and get back to you on Monday,” that goes a long way.
Harkins Theatres
Someone who can think outside the box and offer creative solutions.
North Country HealthCare
What we look for in a partner is a firm that is organized, responsive, professional, hires knowledgeable staff, and flexible. It’s critical that the agency keep their clients on task and aware of changes. It’s always appreciated when they have thorough follow-up and can respond quickly to requests.
Redirect Health
I look for strategic expertise, creative, and digital marketing capabilities in a partner. I ensure the agency has a team that supports our initiatives and shares our passion for our work. While strategic and creative minds are the end all be all, I also look for compatibility, which helps when we are in the trenches together working towards our shared goals.
What’s Next?
Ready to explore some options for your first (or next) amazing marketing partner? Start here.
- Determine your outside marketing needs and budget
- Define your goals and expectations
- Do your agency research (don’t forget about ANDERSON—we are a full-service agency that can be your can-do, go-to marketing partner to get the job done)!
- Vet your selections and their capabilities/approach to working with your business
- Do a compatibility check with your team and your potential partner’s team
- Make your selection and enjoy all the perks of having an extension of your team
Huge thank you and shoutout to our phenomenal clients who offered their time and perspective to participate in the development of this content. See what great teams can do?
