INSIGHTS
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
Featured
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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SOCIAL MEDIA
Every spring, baseball fans descend on Goodyear Ballpark to catch the Cleveland Guardians and Cincinnati Reds in action. While the stadium is beloved by die-hard fans, many visitors weren’t fully aware of everything the venue had to offer beyond the game itself: exclusive events, behind-the-scenes experiences, interactive fan activities, and more.
SOCIAL MEDIA
In 2022, ANDERSON developed an entirely new brand strategy and creative approach for High Street, an indoor/outdoor shopping and dining destination in North Phoenix known for its urban appeal in a clean, modern, stylish neighborhood.
JEMMA’S STORY
Jemma Starks was born with half a heart. At just eight days old, she underwent her first and second surgeries at Phoenix Children’s.
