INSIGHTS
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
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JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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JEMMA’S STORY
Jemma Starks was born with half a heart. At just eight days old, she underwent her first and second surgeries at Phoenix Children’s.
