STRATEGY:
The Plan of Attack
THE NEXT BEST THING TO A CRYSTAL BALL
The best marketing strategies are able to masterfully capture the essence of a brand’s unique personality and values—and to do this, they must be grounded in data and insights. That’s where ANDERSON excels. Armed with a deep understanding of our client’s businesses, we develop tactics that drive desired outcomes. These can include creative, media, public relations, digital, internal and external communications, and more.
For all of your strategic planning services, ANDERSON delivers:
- INFORMATION/ RESEARCH/ BRAND AUDITING
- PRIMARY AND SECONDARY RESEARCH STUDIES
- BENCHMARK STUDIES
- STATISTICAL ANALYSIS
- STAKEHOLDER SURVEYS
- DEMOGRAPHIC AND PSYCHOGRAPHIC CONSUMER PROFILING
- CREATIVE EFFECTIVENESS TRACKING AND ANALYSIS
- ATTITUDE AND USAGE STUDIES
- CONSUMER PREFERENCES/TRENDS STUDIES
- POST-CAMPAIGN AWARENESS STUDIES
"The ANDERSON team is a partner in every sense of the word. They truly understand the healthcare landscape and collaborate closely with us on every project to ensure exceptional results."
Tammy Howell
MARKETING & DEVELOPMENT DIRECTOR, NORTH COUNTRY HEALTHCARE
OUR APPROACH
While every project is different, our approach is the same. ANDERSON uses a proven process to formulate strategies for each client.
1
REVIEW EXISTING MATERIALS
A thorough assessment of what has already been created.
IDENTIFY INSIGHTS, PATTERNS, OPPORTUNITIES & CHALLENGES
Pull out the nuggets that will be the base for everything moving forward.
3
CREATE A STRATEGIC ROADMAP
Determine the best possible communications, platforms, and tactics.
4
EXECUTE FLAWLESSLY
Write up the plan and put it in motion.
YOU MAKE THE PROMISE. WE’LL LEAVE
The Impression
A STUDY IN SUCCESS
What good is brilliant marketing, advertising, PR, digital, or media if it doesn’t accomplish what it set out to do? At ANDERSON, we give our clients tangible, trackable feedback by providing success data through a plethora of KPIs. Check it out.
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
