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There has been lots of talk about a product that makes most marketers shake in their boots, ad blockers.
The power of video is undeniable.
If you blink, you’ll miss it. That describes the past one year, 52 weeks or 365 days I spent working at a fast-paced advertising agency just a week out of graduating college. At several (many) points of this year, I’m sure that I epitomized a fresh college graduate.
“Half the money that I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker is one of the so called “pioneers of marketing” from the 1920s.
How do you create an ethical workplace?

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