No matter the type, size, or lifetime of your organization, every firm will be forced to plan ahead for their future endeavors and the risks that may come along or face the painful effects of failure. No organization that wants to stay afloat, or eventually thrive, can believe that an ill-prepared short-term strategy will do them the most good over time. It can seem like an incomprehensible task when all of the aspects are taken into account, but strategic planning is a necessary part of every organization.
Strategic planning is a structured operation that encompasses a set of broad future goals with a plan installed to reach them. To complete the plan efficiently every step of the process needs to be fully laid out with the necessary resources, actions and objectives.
Why Create a Strategic Plan
The main benefits that come from strategic planning come down to the organization looking at itself in the mirror. A strategic plan will force your company to reevaluate all of its allocation of resources and what specific resources you are going to need so that they can accomplish the tasks that are set out in front of them. This connection of advantages will help your company to flourish with the new two fold system in place that allows your organization to begin benefitting immediately.
Strategic Planning creates a unique opportunity to demonstrate the power of an entire organization coming together to accomplish a common goal. This creates camaraderie and the an important bond between co-workers that is needed within an organization to move on up the ladder.
Hand in hand with the relationship between coworkers is the reestablishing of standardization and accountability throughout all members of the team. A crisis management plan is critical to strategic planning. Taking the time as a team to complete a full rundown of every possibility of all types of crises, along with an in-depth solution for each will help your company plan and be ready to face the problem. If this step isn’t executed properly, you will find yourself scrambling the day of and coming up with a solution that is not up your company’s potential.
Creating your Strategic Plan
Before you go any further as a company, you need to get a grasp on your organization as a whole. You can begin to do this by:
- Creating a record of past complications and how you plan to work to avoid them in the future will be the perfect next step in your forward direction.
- Completely evaluate what state the organization is in presently by using two processes: an external review and an internal review. These reviews vary for each organization but often include: financials, audience’s knowledge of the company, worker-organization relationship statuses, and much more.
- Lastly, compound a list of the strengths and weaknesses throughout all aspects of your company.
Now that you have taken a good hard look in the mirror, you can move on to the next step in the strategic planning process: goal setting. Not small, short-term goals but broad, long-term goals that will guide the organization in a direction that you want to go forward with in the future.
The next step in gaining the utopian future for your company that you have dreamt about is delegating specific goals to each member of the team. This is one of the most crucial steps in the process because to your company must work as a cohesive team, to reach these long-term goals. Here are some tips for delegating these tasks:
- Set goals for each team member that intertwine with one another so that your new bond as a company can carry you triumphantly to meeting your goals.
- Roles for each member should include what they need to do at the present moment and how this outlook may be different than the way they accomplished tasks beforehand.
- Create a system of checks and balances between all members so that every member of your team is moving together towards your goals.
As each team member sets out on their journey to accomplish their tasks, you do not want them to lose sight of the ultimate aim.
- Consistently reviewing their work to make sure it is not only in line with their goal as a team member but the organizational end goals as well.
- Remind your team that “patience is the best remedy for every trouble” as the great Roman playwright Plautus said. The strategic plan will come to fruition over time because as an organization you are working towards the long-term goals.
- Lastly, a commitment to change needs to be reaffirmed within each team member to keep their eyes on the prize for the large organizational goal.
With this plan as a tool in your arsenal you will begin to see it take shape and your employees morph into a fluid team. The harmony of all the intricate parts working together will expand in front of you, while bringing your organization ever closer to your future goals.