YouTube, the second-largest search engine in the world, has over two billion users each month. Granted, not all of those two billion users will be in your audience, but think about the potential eyeballs you could potentially have watching your video content! Not only that, but YouTube and Google are best friends (since Google owns YouTube) which means Google is going to rank YouTube pages higher in their ranking algorithm. We all want to be on the first page of Google, right? So, if you don’t have a company YouTube channel you need to start one—now. And if you do have one, great job! Give yourself a pat yourself on the back but only after you make sure your channel is in tip top shape. Here are some pointers on how to clean up your company YouTube channel so you aren’t underutilizing it.
- Customize your channel
Do you have an updated channel icon? Do you have a header image? Is your most important video set to be your featured video? Things like these will keep your channel looking as professional as possible, and will establish credibility with your content.
2. Beef up your video descriptions
A solid video description should be at least 250 words. The description should accurately describe your video and it should also include links to your social channels and website so viewers can easily learn more about your company.
3. Tag it up. But don’t spam.
You have the opportunity to add meta tags on the backend of each video. These tags will help your video show up when a user is searching for certain keywords. Add them! However, be sure to not add tag spam (hundreds of tags) to your front end video descriptions or YouTube will flag your account.
4. Custom thumbnails
When someone is looking for a video to watch, they’re going to click on the video with the most appealing thumbnail, the one that looks the most interesting. Make sure you add some large bold text and bright colors to a relevant photo and you’ll be guaranteed to get clicks.
5. Organize your channel
Add some playlists where people can watch several videos about the same topic or videos within the same series. Use a common naming structure to keep titles looking consistent. Little things like these will improve user experience when viewing your YouTube channel and will keep them watching your videos longer.
This may seem like a lot of work but the good news is that you can do it over time. Spend a couple of hours each week on it and after a few months you will have a beautiful YouTube channel ready for new viewers! Now that you’ve invested so much time into it, you’ll be motivated to come up with new ideas and keep producing awesome new videos. Don’t have any videos? That’s an entirely different conversation! Our team of experts is happy to consult with you on how to get your YouTube channel up and running (and keep it running optimally). Check out our demo reel for an example of how easily it can be done.
