Developing a Brand Identity: The ANDERSON Process
A brand identity is a system of elements designed to work together to keep your brand focused and clear.
Q & A with Ted Anderson: Changing Technology & Advertising
As technology continues to advance, the advertising industry is constantly presented with new marketing channels and platforms, all boasting superior capabilities for reaching audiences in targeted and cost-efficient ways.
Introducing TV’s Connected Generation: Cord-Cutters vs. Cord-Nevers
If you’ve tuned into any news network lately, you’ve probably heard different narratives about millennials–from the industries they are disrupting, to their use of napkins (or lack thereof), to their affinity for avocado toast.
Giving Tangible Creative Feedback to Your Agency
One of the perks of bringing on an agency for creative services is that they can provide thoughtful solutions that the company itself couldn’t see from the inside looking out.
GDPR – How Will It Affect Your Digital Marketing Efforts?
Data regulation has been a hot topic for marketers for years, however, the issue was really brought to light in the recent Facebook/Cambridge Analytica fiasco.
Alice Cooper, What Are You Doing Here?
School’s Out Forever
Q4 of last year was pretty busy for the team here at ANDERSON.