Navigating The Digital Experience

Recently, I had the opportunity to attend the Adobe Summit in Las Vegas, Nevada. During the conference, I gained valuable insights and strategies that I can apply to enhance our agency’s services for clients. I also learned how we can grow our business and strengthen our credentials through various sessions and keynote presentations over the […]

Humanizing Your Brand in an Artificial Intelligence World

I had the opportunity to attend Social Media Examiner’s annual Social Media Marketing World in San Diego, California. I learned so many great strategies and tools from the industry’s top minds and met social media marketers from all over the globe.  One of the biggest key takeaways from the three-day conference was the importance of […]

Why Is Social Media Important For Politics?

At Matters of State Strategies, we know just how critical social media can be in the success or failure of a political campaign. Recently I took the time to watch the webinar “Social Media for Politics” by Juniperus to dive even deeper into the impact of social media on campaign advertising and learn how I […]

Boost Your Skills With Meta Blueprint

We’re Meta Certified ANDERSON is excited to announce that our Social Media Manager, Sam Bero, is officially a Meta Certified Community Manager. This certification is awarded to those who demonstrate foundational proficiency in community-based strategies and mastery of how to learn, moderate, and engage an online community. The skills needed to pass the exam include […]

An aMAYzing Month

May turned out to be quite the month in terms of pop culture and entertainment-related content. In case you missed anything, we have you covered! Fashion’s Biggest Night The Met Gala returned on the first Monday of May—which also happened to be May 1—with A-listers walking the iconic steps of the Metropolitan Museum of Art. […]

Unleashing the Power of AI: Exploring AI Tools in Marketing

  A 2023 WordFinder survey found that one in four people use ChatGPT for work. Of those that use ChatGPT in the workplace, 41% use it for generating ideas and 20% use it for creating content. So, we experimented with ChatGPT and asked the chatbot to write us a blog post on the pros and […]