PR: Beyond the Hooks and Spin

Public relations is a magical and mystical world — one that can take you from a straight up fire drill with a client’s reputation on the line, to a broadcast studio tasting wine with a client and your friendly neighborhood newscaster — all in a matter of hours.
But that doesn’t exactly demonstrate or communicate what PR actually is, right?

Common Marketing Terms and What They Mean

So, the CTR of the CTA on our downloadable guide’s landing page is performing below the outlined KPIs…

If you’re new to marketing and advertising, the last sentence was probably Greek to you.

Writing A Press Release 101

Have you ever wondered how news stations, newspapers, magazines, and online publications know about events before they even happen?