Get to Know ANDERSON – David
A strategic whiz who can deftly craft traditional and digital media strategies for everything from financial services to video games, David just might be a marketing superhero. By day, David leads ANDERSON’s digital and media teams, ensuring that media strategies align precisely with client objectives. His extensive experience spans social, linear, programmatic, and search platforms, […]
ANDERSON Advocates
ANDERSON Advocates: Who Are We Say hello to ANDERSON Advocates! Allie (Associate Art Director), Austin (Digital Media Manager), and Sam (Social Media Manager) have teamed up to be the faces of the group to help better the agency and serve as leaders for our peers. As agency advocates, communicators, collaborators, opportunity seekers, and morale boosters, […]
Impact of Rural Voters in Arizona’s Presidential Elections
Impact of Rural Voters in Arizona’s Presidential Elections Rural voters have consistently played an essential role in shaping Arizona’s political landscape. More often than not, attention focuses on highly populated urban areas like Phoenix and Tucson when, in reality, the voices of rural Arizonans can very well be the deciding factor. Demographics and Influence To […]
Unlocking Competitive Advantage Through Competitor Research
In today’s rapidly evolving digital landscape, staying ahead of the competition requires more than a solid business plan and great products or services. Success hinges on understanding your strengths and your competitors’ strategies, strengths, and weaknesses—especially in social media, websites, and digital advertising. One of the recent projects I worked on involved meticulously researching our […]
Day in the Life of an ANDERSON Intern
This summer, I had the opportunity to become part of the ANDERSON team as an Agency Intern. I am a rising senior at The University of Alabama studying marketing and art. My official title is “Account Services Intern,” but during my time here, I have worked with every team, including accounts, media, and creative. This […]
The Future is Now
Insights from Wilkins’ Lunch and Learn on Programmatic Digital Out-of-Home Advertising Last week, our Digital Media Manager, Austin, and Media Coordinator, Lindsey, had the privilege of attending a Lunch and Learn event hosted by Wilkins. The enlightening session offered a deep dive into the evolving world of programmatic digital out-of-home advertising. Here’s a recap of […]
