The Evolution of Connecting Through Marketing Analytics

“Half the money that I spend on advertising is wasted; the trouble is, I don’t know which half.”
John Wanamaker is one of the so called “pioneers of marketing” from the 1920s.

“Half the money that I spend on advertising is wasted; the trouble is, I don’t know which half.”
John Wanamaker is one of the so called “pioneers of marketing” from the 1920s.