Facebook is one of the most widely-used social media networks by brands and people alike. To expand my knowledge about engagement on Facebook, I recently took a Media Bistro online class called “Facebook Engagement 101.” Media Bistro is a wonderful resource for professionals in the media industry and the creative space.

Facebook Engagement 101 is a foundational course that teaches students how brands build engagement on Facebook. This course caught my attention because of how much involvement ANDERSON and our clients have with Facebook. I enjoyed how simple it was to follow along with this course and the ability to learn at my own pace.

Here are my top takeaways:

Creating a community is the key to successful content on Facebook.

• Capitalizing on the opportunity to engage within a community on Facebook is one of the primary tactics to boost engagement on the platform
• Groups of users engage with people who share similar interests, forming a community of individuals they feel connected to
  Creating a community is the key to successful content on Facebook.

Study and learn the behaviors of your audience through social listening.

• Understanding the demographics, psychographics, and general behaviors of your audience will help you curate content that will resonate
• Social listening is one of the most influential ways to learn how your audience behaves on Facebook
• Engage with your audience on Facebook and spend time learning how they interact with your Facebook content

Create content that is shareable and attractive to users on Facebook.

• Content that is shareable on Facebook encourages users to stay on the site (which is one of Facebook’s key goals)
• Minimize the use of links that will take users off Facebook
• Curate content that users will be able to share on their feeds, tag their friends in and engage with through likes and comments

Capitalize on opportunities to foster a connection between you and your audience.

• Mark Zuckerberg founded Facebook with the social mission of making the world more open and connected
• Connecting users is the primary purpose of Facebook, so it’s important to continually monitor engagement opportunities by utilizing comments as well as liking or reacting to boost engagements