Word on the street is that email marketing is dead…do you believe it? We certainly don’t! According to a recent study by The Radicati Group, a technology market research firm in California, the number of email users is on track to reach over 4 billion by the end of 2021. So yeah, it’s still relevant. Here’s why a good email marketing strategy is critical.

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You see it on almost any site the moment you pop on. Email marketing is one of the easiest ways to connect with audiences across the world. Messages from friends and family are sitting snug in your inbox between work tasks and the new items that just dropped at Nike. Emails are personalized to specific audiences, so each email update someone receives is tailored to their interests. Here are five reasons to utilize email marketing in your strategy!

It’s Connected

Most people check their email every single day, and if not, when it’s convenient for them. If you’re subscribed to any online shopping websites and haven’t purchased in awhile, you’ll often get an email saying, “We’ve missed you, here’s 10% off!” And most of us fall victim to that. Email is a way to keep customers informed and boost engagement. It also gives marketers the ability to reach consumers in real time through their mobile devices.

It Promotes Engagement

Email is a form of communication—for businesses, friends, family, and everyone in between—and we have been trained to respond. Whether it’s to reply, forward, click, buy, or sign up. Because of this, it becomes easier to drive people to your website or inspire action. In 2020 alone, over 25% of sales were due to email marketing.

It’s Measurable

All email marketing tools and platforms utilize some form of tracking and analytics. After you send out your campaign, you can track how many people it was sent to, bounce rates, and if audience members unsubscribed or opened the emails. This allows you to tweak your strategy, keywords, and content to better fit your audience. It also tells you if you’re sending too many or too few emails. It really depends on your audience!

It’s Cheap

You can reach countless people for dirt cheap, more often than not for free! For example, MailChimp lets you send a total of 12,000 emails a month for free, and offers subscriptions and monthly plans after that, starting at less than a penny per email! Just try it out for free, track the numbers, and go from there.

Check it Once

Like we said earlier, basically everyone uses email! Do a poll with people in your life, and you’ll find that over 90% of them are checking it daily. Email has proven time and time again to be a great opportunity to reach large amounts of people in a small amount of time.