Best practices for brand communications in the COVID-19 era.
These are uncertain times, to say the least. This pandemic isn’t just impacting the health of the global population, it’s having a profound effect on brands. How do we communicate in what feels like a post-apocalyptic world?
Well, rather than hoarding toilet paper, we recommend hoarding information. Spread some knowledge and we’ll all be better off. Just be sure to wash your hands after.
Here are some excellent tips from ANDERSON, and our friends at Cision, to help your brand through these days.
If you’re having any marketing or communication challenges, need any assistance, or just want some free advice from experts, we’re here to help. Feel free to reach out anytime.
COMMUNICATE CLEARLY
People are stressed out. Plain and simple. Now’s the time to let your customers know what you are doing to help them. Outline any increased safety and cleanliness measures you’re taking in whatever way makes the most sense for your brand.
BE CONCISE
Brand communication overload is real. So, make your point quickly and provide resources to act upon.
SPEAK TO WHAT YOU KNOW
Don’t spread more misinformation (there’s plenty to go around already). Stick to your brand’s area of expertise and contribute only valid, informative content. And unless you are in the medical profession, stay away from health advice.
BE EMPATHETIC
Shape your communications through the lens of a highly stressed public. Be patient with customers who have a lot of questions.
BE AVAILABLE
Social distancing should not apply to communications. Maintain your brand’s 24/7 social media presence with comprehensive monitoring so you can be responsive at all times.
LEAD BY EXAMPLE
Be transparent and direct with your employees. They need to know what your company is doing to minimize the impact of what’s happening.
SHARE POSITIVITY
Now’s the time for feel-good or inspiring stories. If appropriate, these will lend hope and reassurance.
STAY INFORMED
As much as we all want to binge Netflix day and night, it’s important to keep up with the latest news and let it shape your messaging as necessary.
Need a little more guidance? Let us help. Simply reach out to ANDERSON at ted@anderson-adv.com.
