Now that the excitement of the New Year has mostly worn off, we know how hard it can be to stay inspired and motivated at work. That’s why we’ve rounded up 10 great advertising quotes to help give you that boost and get through this week!
ONE
Quote: “If advertising had a little more respect for the public, the public would have a lot more respect for advertising.” – James Randolph Adams
ANDERSON take: All too often, advertisers can get caught up in the messaging, look and feel or sentiment of an ad and forget why they’re even creating the ad in the first place. The goal of any advertisement is to connect brands to real humans, but when we lose sight of this, consumers can tell. This is why ANDERSON makes it a priority to dive into the customer base of our clients and really get to know them. By doing so, we know those connections points and strive to keep the audience top of mind for each and every project. Every time.
TWO
Quote: “Most ideas are a bit scary and if an idea isn’t scary, it’s not an idea at all.” – Lee Clow
ANDERSON take: It’s easy to get set in your ways. So, it’s important to keep pushing and working. Not every idea is going to be the “next big thing” or even make sense for the project at hand, but that doesn’t mean you shouldn’t keep trying. Being persistent isn’t always easy, but it’s necessary for success.
THREE
Quote: “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
ANDERSON take: We are all consumers, which is exactly why it can be easy to get caught up in brands and products that we like. As advertisers, we need to make sure our efforts focus on the consumers and what it is that they’re interested in and not just what we’re interested in. This is the time to make noise, take risks and help our clients become the something that consumers are interested in.
FOUR
Quote: “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach
ANDERSON take: in 2018, we ran Super Bowl spot starring Alice Cooper… and it only ran once. Bummer right? Well, not really. We still hear about it a year later because it made a sizable impression on our client’s consumers. Sometimes it just takes one moment to capture an audience by connecting with them in a fun and relatable way. So take the risk, leave your mark and know that quantity can never compensate for quality.
FIVE
Quote: “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci
ANDERSON take: At ANDERSON, we believe in the philosophy that less is more. We want to make sure our client’s consumers know who they are, what they are about and why they can trust our client. This is achieved with simple messaging and a clear focus for each and every campaign.
SIX
Quote: “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
ANDERSON take: Every business goes through changes. However, cutting something as vital as advertising efforts from your business plan is not the best solution. Instead, trust us to help you create a more targeted advertising campaign and make the most of your new, smaller, budget.
SEVEN
Quote: “Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin
ANDERSON take: It is more important than ever to not only define your company’s values, but to stand by them at all times. They say perception is reality, so make sure that you are leaving consumers with the right impression. Conduct all business endeavors with your values in mind in order to ensure that your end product reflects who you are as a company.
EIGHT
Quote: “I am all for conversations, but you need to have a message.” – Renee Blodgett
ANDERSON take: We all know those people who say a lot without actually saying a lot. Don’t be one of those people. As advertisers, we need to make sure that every ad produced is truly saying something. Make your message clear, have a strong call-to-action and tell a story with every piece of content you produce.
NINE
Quote: “Hire people that you trust, pick a tool that you trust, and just keep everybody on the same page. Then back off” – Len Markidan, CMO at Podia
ANDERSON take: Say it louder for the people in the back: Hire people you trust! Like any good relationship, trust is key. When you hire individuals that you trust are capable, give them the space to do their job. Always remain transparent, communicate constantly and create check-in’s to ensure that everyone has the same goals in mind.
TEN
Quote: “Content is the party. Promotion is the invitation to attend.” – Nathan Ellering, head of marketing demand at CoSchedule
ANDERSON take: Advertising should never be BYOB. Content without good promotion is a waste of good content. In turn, promotion without quality content is a waste of valuable advertising dollars. To be successful, both quality content production and well-executed promotion efforts are necessary.
Interested in ANDERSON’s take on how to take your business’ marketing and advertising efforts to the next level? Connect with us directly via email at info@anderson-adv.com.
