INSIGHTS
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
Featured
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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2026 SPRING TRAINING AND TOURISM CAMPAIGN
Each spring, thousands of fans travel from key Midwest markets to Goodyear, Arizona, the Major League Baseball’s spring training home of the Cleveland Guardians and Cincinnati Reds. While the draw of baseball is undeniable, Goodyear offers far more than game-day excitement, with scenic desert landscapes, outdoor adventure, dining, and a relaxed, family-friendly atmosphere.
TAX CREDIT CAMPAIGN
Free Arts for Abused Children of Arizona is a non-profit organization dedicated to transforming childhood trauma into resilience through the power of the arts. They provide creative and therapeutic arts programs for children who have experienced abuse, neglect, or homelessness.
SOCIAL MEDIA
Every spring, baseball fans descend on Goodyear Ballpark to catch the Cleveland Guardians and Cincinnati Reds in action. While the stadium is beloved by die-hard fans, many visitors weren’t fully aware of everything the venue had to offer beyond the game itself: exclusive events, behind-the-scenes experiences, interactive fan activities, and more.
EVERGREEN & TAX CREDIT CAMPAIGN
Free Arts for Abused Children of Arizona is a non-profit organization dedicated to transforming childhood trauma into resilience through the power of the arts. They provide creative and therapeutic arts programs for children who have experienced abuse, neglect, or homelessness. While their impact is profound, awareness of their mission remains limited.
CARDINALS SWEEPSTAKES
Desert Financial is the Official Banking Partner of the Arizona Cardinals, and they offer three exclusive Cardinals-branded debit cards to members. Each football season, Desert Financial develops a new campaign to promote the cards. In 2024, they upped their game by introducing a sweepstakes and teamed up with ANDERSON to create promotional materials.
IMMERSIVE DIGITAL TAKEOVERS
ANDERSON and Harkins Theatres teamed up to create a “Digital Takeover” experience: an immersive way of transforming the entire theatre space—lobby, hallways, and even the surrounding mall—into a vibrant showcase for featured films.