It’s December, which means life speeds up for some of us with the hustle and bustle of the holidays. For others, it’s a chance to slow down and enjoy the comforts of family and home. Either way, distractions loom large this season and many businesses largely neglect their marketing and PR efforts. You might think, “No one’s paying attention anyway,” but we say, “think again.”

News never sleeps

While you or even your favorite journalist may go on holiday, the media outlets they report for still have stories to write, shows to tape and content to produce for all those people who have more time to pay attention to the news while they’re on break. This is why it’s more vital than ever to take advantage of this seemingly slow time. While your competitors are snug in their beds, you can be developing sharp pitches to ensure your story gets out.

Creative opportunities abound

The holiday season often elicits warm, fuzzy feelings, making it the perfect time to get creative with your story angles. Whether it’s a heart-warming story of selfless giving, a how-to article with tips that provide value for your audience, or a way to show how you’ve made a difference in your community this year, the holidays offer a wonderful opportunity to help would-be customers or clients to connect to your brand on a deeper level.

Most holiday shoppers are procrastinators

According to leading social intelligence company, Brandwatch, 56% of shoppers wait until December to purchase holiday gifts, with 35% of that segment waiting all the way up to the week of Christmas to buy. If your company offers goods or services that are purchased as presents, this bodes well for you. The key is to engage your audience with a unique story to highlight your product or service with local writers and reporters.

It may seem counterintuitive to put forth extra effort to ramp up PR efforts when you think that nobody’s looking. Just remember that it’s your competitors who aren’t watching. Rest assured that taking advantage of a seemingly slow season can lead to great gains in the long run.

Want to learn about how the ANDERSON public relations team can help you tell the story of your brand? Let’s get to know each other! Connect with us via email at info@anderson-adv.com or check out our website to learn more about our wide scope of services.